Ten takeaways from Theo Paphitis’ Small Business Sunday Event 2024

Each year, Theo Paphitis hosts his Small Business Sunday winner’s event in Birmingham to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and his panel of experts provide a wealth of encouragement and line up fabulous speakers to educate and inspire you. This year, we had talks on […]

What can you do when your training methods are challenged in the mainstream media?

What do you do when you see pet professionals who use aversive methods being given a platform to share their views? And when your kind, force-free training methods are challenged in the mainstream media? This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’ […]

How to write a press release for your pet business

Podcast featured image about an episode sharing how to write a press release for your pet business

Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format which means it contains all the vital information the journalist needs to write an article. This podcast episode explores: What a press […]

Growing a successful online dog training business with Caroline Wilkinson

What do you need to create a successful online dog training business? Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online pet coach who created her digital business way before the world went online and she’s sharing her experience in this podcast chat. Her background is in digital marketing, and when her […]

Plan your prosperous 2024

Are you ready to plan out 2024 for your pet business? Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to accomplish. And if you’d like some structure and support around this, I’d love to invite […]

Ways to work with me to get your pet business noticed in 2024

Is raising your profile and feeling more confident about being visible one of your goals for 2024? If so, it would be great to chat about working together! As a journalist, pet blogger, and visibility coach specialising in working with small businesses in the pet industry, I’d love to help you get noticed. There are […]

Why I’ve decided to end the Publicity for Pet Businesses podcast

After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover. I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed. The advice I’ve shared […]

Using the Trust Equation to build confidence in your pet business

Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet. So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast. Created by management consultant […]

From corporate life to dog training academy with Zoe Willingham

Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career. If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you. Zoe decided […]