Is your pet business marketing in need of some tender loving care?

I’d love to invite you to my ‘Show Your Pet Business Some Love’ challenge taking place February 12th to 16th 2024. Sign up by clicking here.

It’s a free five-day challenge where you shake things up in your pet business and remember why you fell in love in the first place!

I know this sounds a bit bonkers but with Valentine’s Day coming soon, I decided to create a free event around showing the love.

Find out more by listening on the player link or you can read the key points as a blog.

What the Show Your Pet Business Some Love challenge is

It’s a free event taking place in a Facebook group and via emailed tasks and the purpose is to help you reignite the spark in your pet business and remember why you love what you do.

Who is it for?

Anyone with a pet business. It’s for pet professionals, so trainers, groomers, vets, behaviourists, working with all kinds of animals.

It’s for product businesses too, so whether you make sweary bow ties or loos for cats and dogs, come and join us.

Why I’m doing the Show Your Pet Business Some Love challenge 

Things might have changed for you and you might need to assess what you want to do and where you want to be.

This is the stuff we avoid, because it feels like a mammoth task. I know my website for example needs work but I’ve been putting it off for months.

There might be things you need to do inside of your business to ensure it represents where you are a the moment, and that’s what the challenge will help with.

Why your pet business might need showing some love

The last few years have been tough and we’re all feeling a bit weary.

We’ve had to adapt to all kinds of changes in the way we work and in society as a whole and it’s left people exhausted and battered.

This impacts on our businesses, which when you work for yourself is a huge part of your life, and this can lead to things being neglected.

Then, there has been all kinds of unsettling events in the dog training industry, and each day we see conflict between different parts of the industry.

Just two weeks ago an article in the Times and on This Morning challenged positive reinforcement and ethical pet pros who want to train with kindness feel understandably frustrated and distressed.

Plus all the changes have been happening on social media, all the ‘should’ and ‘must’ do things and the endless ‘you’re doing it wrong’ posts you see.

It’s likely you’re feeling pulled in so many different directions with a to-do list that’s out of control and are in need of some TLC.

What’s the impact of this?

Seeing constant conflict on social media, people quitting the industry, and shutting down their businesses and profiles can leave you feeling discombobulated at the very least.

Imposter syndrome, comparisonitis, self-doubt and many other emotions rise and you can’t help those feelings.

At the same time, you have a purpose behind your business, you want to make a difference, you want to make life better for pets and their families.

And to do that you need to keep going, to keep moving forward.

I’m feeling this, having trained as a coach and bringing this into my work alongside helping people with publicity and visibility.

My focus now is coaching business owners to feel more comfortable and confident in being visible.

I’ve also felt anxious about how the change will be perceived. 

Will people still be interested in what I have to day? 

Will they feel they’ve joined a group or newsletter or subscribed to a podcast that’s not giving them what they need?

Will they DUMP me!

What to expect from the challenge

Each day you’ll get a short task, themed around Valentine’s, where you’ll show some love for your pet business.

We’ll chat about giving your profiles a ‘health check’ or ‘makeover’, falling back in love with your pet business, get deep and meaningful and taking it to the next level.

I want it to be fun. We’ll have a laugh and you won’t finish the week feeling exhausted, overwhelmed and like you have millions of things to do.

The challenge is happening from February 12th 2024 for five days.

I can’t wait to get started and for us ALL to fall back in love with what we do.

Here’s the link if you’d like to join us: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challenge

And if you’re reading this in the future, after the challenge has ended, sign up for my newsletter to be the first to know of any future challenges and free training.

Opt in for the newsletter here.

Further listening if you enjoyed this episode

Overcoming comparisonitis with Kate Hoyle

Why Imposter Syndrome can be your friend with Nicola Kinnard Comedie

The rollercoaster of running a small business

Create content for your clients not your peers with Erin Moore