Pet business content planner and companion 2026

Your toolkit to promote your pet business – your way

Running a pet business can feel like a rollercoaster – exhilarating highs and those wobbly moments where you need a nudge and a plan.

That’s why I created the Pet Business Content Planner and Companion.

This year’s edition is a dated 2026 diary with tools to help you map your marketing, connect with your community, and grow your pet or pet-friendly business.

From monthly inspiration to space for reflection, it’s designed to support you all year long.

What’s new for 2026

• Dated diary format – runs January to December 2026 so you can plan with confidence.

• 12 new “Words for When” exercises – guided journaling prompts to support you through moments like copying, self-compassion, comparisonitis, working with the energy you have, planning new projects, and more.

• Ribbon page marker – so you can keep your place with ease.

• Social media trackers – simple trackers to log activity and results without faff.

• Quarterly planning pages – step back every three months to reset goals and priorities.

• Week-per-view layout – plenty of room to map content, notes and to-dos at a glance.

Why you’ll love it

• Content inspiration – At the start of each month you’ll find themes, prompts and key awareness days to spark ideas for social media, blogs, emails or press coverage.

• Reflect, celebrate, move forward – Monthly space to note what worked, what to tweak, and what to carry forward.

• Words for when – Supportive questions and pep-talks for tough days, so you keep going and don’t shy away from celebrating wins.

• Space to plan – Goals, notes, launches, pitches and lightbulb ideas all in one place so nothing gets lost.

Created with pet professionals in mind

Hello, I’m Rachel Spencer – journalist, coach, and dog mum to Patch.

Everything in this planner comes from years of working with pet business owners, helping them feel confident and comfortable putting their work out there.

The tools inside are the same ones I used to double the turnover of my dog-friendly cottage business in a year.

I hope you’ll love this 2026 edition as much as I’ve loved creating it.