Helping you put your pet business on the map:
Friendly, expert visibility coaching for pet business owners
Ways we can work together
Whether you’re just starting out or looking to take your business to the next level, I’ve got you covered. Choose from:
One-on-one expert guidance from an accredited coach (Institute of Leadership and Management) to help you grow your pet business with confidence.
Join a supportive community with resources to confidently promote your pet business and celebrate your wins.
Hi, I'm Rachel Spencer
A journalist with two decades of experience, an award-winning blogger, and an accredited coach specialising in supporting small businesses in the pet industry.
My mission is to help you see the incredible impact you make and feel completely comfortable shouting about it from the rooftops.
I know self-promotion can feel hard, but it’s key to the long-term sustainability and success of your business.
Being a best-kept secret doesn't pay the bills.
With my background in journalism, I know all about storytelling, so I can help you find the right angles to promote your business and listen as you share your vision and passions.
And as an accredited coach with the Institute of Leadership and Management, I understand the mindset gremlins that get in the way of marketing your work, and help you recognise the positive difference you make.
When we work together, I'll take the time to get to know you and your business.
So instead of fretting about talking about what you do, you’ll be excited to shout about your brilliant work and what makes you stand out.
If self-promotion leaves you overwhelmed or unsure how to stand out, I’m here to take you from invisible to raring to leap into the spotlight.
Ready to get noticed? Let’s start today!
Events
Imagine spending time with like-minded pet business owners who “get it.” My retreats offer a fun and supportive environment to work on your business, not in it. See whether coming along to the next one is right for you by filling in the application form – hit the button below to get started.
Testimonials
As soon as we started, I knew there was so much I wanted to achieve but wasn’t sure how. It was a lightbulb moment when Rachel explored my recent journey, guiding me back to my core story and passions.
Rachel encourages you to follow your passion while also being realistic. I often get excited by the ‘new shiny,’ but the shiny has always been my work with birds – my true passion. Rachel helped me see this.
I rethought and remodelled my mentoring, integrating my work with pet professionals and those passionate about birds. This led to the creation of my Flock with Helen page, allowing me to support those working with corvids and other birds while empowering pet professionals.
Thanks to Rachel’s support, I can now share my journey and passions more effectively, creating a vibrant community for pet professionals and bird enthusiasts. If you’re thinking of working with Rachel, just do it. She’s a great listener and mentor and sees the best in you.
Helen Motteram, Pet Professional Network
In two years my turnover increased sevenfold
I’ve been working one-on-one with Rachel as a coach for two years, having joined her membership in 2021 to raise my profile.Â
Rachel gave me the confidence to stick my toe in the limelight, and then a bit more, until I had the confidence to say, ‘Hey, I’m here.’ I’ve appeared in national newspapers, dog magazines, on leading podcasts, and BBC radio.Â
This means my passion for supporting anxious dogs and their owners has reached people all over the world, making life less stressful for dogs and families.Â
When I first started, no-one would listen to me, but through Rachel listened to me and stood by my side and her support has been invaluable.Â
My confidence has grown and I now partner with big brands like DogFest and Animal Friends, I’ve been invited to create exhibits at major dog events, and even shared my story on stage.
In my first year, my turnover was four times what it was before we worked together. In the second year, it was seven times more.
Sarah Jones - My Anxious Dog
‘I’m getting that work-life balance’
Working with Rachel has been different from other coaches because she actually coaches you, so you come up with the decisions you need to make in your business yourself.
One of my goals from coaching was to streamline how I work so I could have more time to do the things I love, like traveling and walking.
I also wanted to focus on my passion for working with runners of any age to show them that even though they are older, they can still do the things they love.
Rachel helped me see the parts of the business I love most and the activities I needed to focus on to grow them. Learning this has changed the way I work, and I am more passionate and enjoying my teaching more.
Now, I have more time for the things I love, and my income has increased. I am much better to be around, and I think my family appreciates it. I know now it’s not all about pleasing everyone but working to benefit the people that matter. Slowly, I am getting that work-life balance.
Louise Humphrey, Studio44Pilates and Paws4Running
