Work with me
Coaching, training, and content services to help your pet business grow
Hi there! I’m Rachel Spencer, an accredited coach and mentor and experienced journalist specialising in the pet industry. I’m so chuffed you’re interested in working together to get your business noticed.
There’s never been a better time to have a pet business. The UK pet population stands at 31 million in 2024 according to UK Pet Food figures, with £38 billion spent on pets in 2023.
In such an exciting market, it’s vital to be visible and show what makes you different so you can connect with your future clients and help your business thrive.
I LOVE working with pet professionals, helping them share the stories behind their businesses – from where they started to the transformations their clients experience.
Here's how we can work together
Work with me as a coach
Would you like an accredited coach by your side as your pet business grows? Someone to help you see the magic in you and get excited about sharing what you do with the world?
When we work together one-to-one, it’s your time to step away from the busy-ness and focus on you and where you want your business to go.
In-person training
Discover how to get your pet business in the press in just two days.
Is securing media coverage on your pet business wishlist? Would you like a string of ‘as seen in’ icons from your favourite publications on your website? Or talk about your product or service on influential podcasts and blogs?
My in-person publicity training gives you everything you need to approach the media with confidence.
Pets Get Visible pet business membership
Be part of a community who get excited about what you do, who are there to celebrate the wins with you and reassure you through the wobbles.
It can be lonely working on your own, with many plates to spin and the constant barrage of things you’re being told you should be doing.
That’s why I created my membership, Pets Get Visible, where you can feel supported and have a library of resources so you can confidently promote your business.
Work with me as a writer
Are you struggling to find the right words to showcase your pet business? Do you feel bogged down in the details and struggle to convey the magic of what you offer?
I love learning what inspired your pet business, what lights you up and bringing your passion and stories to life.
With experience writing for leading pet industry brands such as PetPlan, Royal Canin, Tesco, Omlet, and LV Insurance, I understand how to craft compelling content that resonates with pet owners and industry professionals alike.
Whether you need website copy, blog posts, product descriptions, or marketing materials, I can help you communicate your unique value to your target audience.
Not sure which option is best for you?
Let’s chat about how I can best support your pet business growth!
