About

My fascination with the pet industry started in 2009 when I adopted my first dog Daisy and turned into a Crazy Dog Lady.

I wanted to know what was going on in her head, where to find the tastiest treats, the cutest accessories, the best homeware and the coolest tech.

I discovered so many people making a difference to pets and their humans, so I’d write about it in newspapers and magazines.

Then I started a pet blog, which led to pet business owners inquiring about working with me on the blog and as a journalist.

Fast forward to now and I host a free podcast sharing ways to get your pet business noticed and training days in person and on Zoom showing you how to raise your profile and secure press coverage.

I work with pet professionals and entrepreneurs one-to-one as a coach, and run Pets Get Visible, a budget-friendly membership where you can get my personalised support without breaking the bank.

If I had £1 for every time someone said: “My business is boring,” “No-one is interested in me,” or “I don’t have an interesting story to share,” I’d be able to retire!

I love finding stories in you and your business, digging into what inspires you to do what you do, the transformations you create with the people and animals you work with, how your product makes a difference, the ups and downs of being an entrepreneur and the messages you want to put out into the world.

Then we package them up and share them.

It might be a double-page spread in Woman and Home, a holiday cottage review in Coast magazine, an expert comment piece in Edition Dog or The Guardian or appearing on your favourite blog or podcast.

Being published, and being in the spotlight gives you that third-party validation. We can all shout about how great we are, but if a journalist or publisher does, it adds a little kudos.

Plus more eyes on your business, more social media followers, email subscribers and SALES.

Most importantly, I’ll support you in being visible your way. Promoting your business can feel like standing on the edge of a diving board.

To fill your training class or sell the product you’ve put so much love into creating, people need to know about it.

If you're thinking, 'Agh, I just can't do it," I'm here to break things down into manageable steps so you can hit the 'post' button.

Plus, I’m walking the walk with my pet-related business, Sunnyside Cottage, a dog-friendly holiday home in Robin Hood’s Bay that opened in May 2023.

It’s featured in The Guardian, The Sun, iPaper, Coast Magazine, The Yorkshire Post, York Press, The Warrington Guardian, Your Dog Magazine, Dog Friendly Magazine and on leading pet blogs Dotty4Paws, WoofWagWalk and Dog Furiendly.

My mission was for it to be called 'Yorkshire's most dog-friendly holiday cottage,' and in February 2024, the Yorkshire Post did exactly that.

Sunnyside is now the most booked-out cottage on the Baytown Holiday Cottages website and the go-to destination for dogs with a sense of adventure.