Publicity Training for Pet Businesses

When you’re starting out, hiring a PR company or consultant can feel daunting and it’s a significant investment too.

The good news? You can pitch stories about your pet business to the press YOURSELF to raise your profile and stand out from the competition.

I LOVE showing my clients how to:

And I’ve helped over a thousand pet business owners secure awesome media coverage.

What you'll learn:

Remember, journalists are always on the hunt for interesting stories like yours, with opportunities available through:

My in-person training will empower you with the skills and strategies to get your business noticed.

You’ll discover how to give writers and influencers exactly what they’re looking for, making your pet business the go to brand.

Your investment starts at £1,500.

Ready to boost your pet business's visibility? Let's chat!

It's been the biggest single impact on my business

“I’d been dabbling with PR for two years, but it always seemed to be at the bottom of my to-do list. I left it late to start promoting a brand new awareness day, #dontwalkyourdogday, so I booked Rachel’s training. Rachel gave me some great suggestions to try and get a little coverage with just five days to go.

“The results were incredible – I prepped a press release, sent it to a few titles, and the Mirror Online picked it up. After an interview, there was a fabulous article with all my key messages.

“From there, the story went viral, and soon people were sending me screenshots of where they’d seen me and my dog Bodie.

“I’d been building up all areas of my business for three years, but this had the biggest single impact in just 48 hours.

“I’m now being talked about as the ‘crazy dog trainer’, and the conversations about dogs with anxiety, nerves, and reactivity are incredible. Rachel, I can’t thank you enough for your help.”

Niki French, PupTalk Dog Training

Practical training that drives visible results.

Rachel joined me for two half-day workshops, talking me through the ins and outs of PR and demystifying what it takes to secure coverage in well-respected consumer and trade press.

I’ll admit I was somewhat skeptical going into the training, but Rachel landed everything perfectly, with a balance of practical advice, exciting ideation, and hands-on support in writing releases and pitches.

I came away knowing how to write a pitch and a release, how to find the right person to send it to, and what would make it interesting enough for them to run with it.

A week after the training, we had two pieces live in the Yorkshire Post and Warrington Guardian, with interest from several other publications in the pipeline.

My confidence in this area has sky-rocketed, and I’m really relieved we decided to take the plunge. I’d highly recommend if you’re looking for genuinely practical training that drives visible results.

Jess, co-founder of The Canine Menu