Pet business content and social media calendar

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If you’ve ever felt like creating content for your pet business is like being on a hamster wheel that never stops spinning, you’re not on your own.

Since 2019, I’ve worked with hundreds of pet business owners to help them get visible and promote what they do.

One thing that comes up time and time again is that self-promotion is the hardest part of the job,

Posting consistently can feel overwhelming, especially when there’s so much noise out there about what you should be doing, the things you’re doing wrong, and how to beat the algorithm.

And when you’re busy running your business, caring for your clients and animals, and dealing with everything else life throws at you… content can quickly fall to the bottom of your to-do list.

It’s a repeatable plan designed to help you:

Get visible without burning yourself out
Find a content rhythm that works for you
Let your content do the selling (without you feeling salesy or pushy)
Show up as you – no templates or generic posts

Why repeatable content works

People need to hear from you many times before they feel ready to buy.

I’ve had people join my membership after years of following me – sometimes it’s just one small reminder or tip that nudges them into taking action.

But when you’re not posting consistently, those reminders don’t happen.

Repeatable content solves this.

Instead of constantly scrambling for new ideas, you focus on the key topics, offers and stories that build trust and lead people to work with you.

It’s about being strategic, not reactive – and making sure that the content you do create keeps working for you.

What’s inside the calendar

When you download the calendar, you’ll get:

Monthly repeatable tasks – things you share every month to remind people how to work with you and show the value you offer.
Weekly repeatable tasks – quick, easy posts that keep you visible and connected with your audience.
Prompts for product and service-based businesses – so you can tailor the plan to your own offers.
Repurposing ideas – to make the most of blogs, videos, and posts you’ve already created.
A 31-day fill-in calendar – so you can create your own plan and stick to it.

You can print it out and keep it on your desk, or use it digitally – whatever works best for you.

Why it makes content easier

It sells for you – by reminding people regularly how they can work with you
It keeps you consistent – so you’re showing up even when life is busy
It feels natural – because you’re talking about what you actually do, not chasing trends
It works with what you already have – repurpose your best posts, blogs, and videos instead of starting from scratch

Think of it as a framework that keeps you on track, saves you time, and helps you put yourself out there in a way that feels right for you.

If you love the calendar but want extra accountability, ideas and community, you can join my Pets Get Visible Membership.

Inside you’ll get:

Monthly profile-raising workshop
Live coaching call for personalised advice
Four co-working calls to get your content done
Member socials to connect and collaborate
A supportive Facebook group and resource library

It’s £15 for your first month, then £30 per month — no tie-ins.

Head here to join the membership

Or, if you’d like a physical planner to use all year round, you can get the Pet Business Content Planner — with awareness days, goal-setting tools, coaching prompts and weekly diary pages to keep you organised and inspired.

Take a look at the planner here

Download your free Pet Business Content and Social Media Calendar now by sharing your details below and start building a repeatable, stress-free content habit that actually works.