Description
For pet pros who want to be cool, calm and organised
What it is
The Pet Business Content Planner is a physical, hardback A5 planner built specifically for pet business owners.
It brings together content prompts, awareness days, goal setting, financial tracking and coaching exercises in one place, so you’re not starting from a blank page every month wondering what to post or write about.
Inside you’ll find a full year of monthly awareness days and key dates relevant to the pet industry and space to set goals and track what’s working.
The Words for When section is twelve guided coaching exercises on the common challenges you might experience.
These pages draw on my ILM Level 5 and Level 7 accreditations in Coaching and Mentoring, along with my Emotions Coaching Practitioner training, completed this year.
These are the same tools I use with my own coaching clients, built around the hurdles I see come up again and again for pet business owners.
One customer described this section as “the supportive friend you need when it gets tough and you have doubts.”
There’s a habit tracker, financial snapshots at the end of each month, and quarterly planning pages to help you step back and reset.
It’s not a template or a fill in the blanks formula. It’s a tool built to help you think clearly about your own business and get your ideas down on paper.
It’s so easy to navigate, as another planner fan put it, “perfect for organising my slightly chaotic brain.”
Who it’s for
This planner is for pet business owners: dog trainers, behaviourists, groomers, pet sitters, pet photographers, product businesses and dog friendly accommodation providers, who want to be more consistent with their content and more confident sharing what they do.
It’s for you if you’ve ever said “I want to be more consistent” or “I need ideas that connect with my audience” or “I don’t want to keep buying planners that never quite fit my business.”
It’s especially suited to anyone who likes a bit of structure but also wants mindset support alongside it, not just a content calendar.
It’s probably not for you if you’re after a digital system, or if you’re hoping the planner alone will do the work for you without you picking up a pen.
How it makes a difference
The tools inside this planner are the same ones I use in my own business.
Sunnyside Cottage, my dog friendly holiday cottage in Robin Hood’s Bay, doubled its turnover in a year through focusing on visibility, in the press and on social media, using exactly what’s in these pages.
People who use the planner tell me it helps them stay focused on their content, build better habits, and finally feel on top of their to do list rather than constantly behind.
What people say
Rikki Sullivan ★★★★★
“As someone who’s fly by the seat of my pants and driven by dopamine, I was pleasantly surprised by how well this planner works for me. Not only is it a beautiful book with gorgeous illustrations, it’s practical in so many different ways. I’ve no doubt some people fill it in meticulously and actively plan ahead, I don’t. I pick it up for inspiration, track my numbers, and revisit the words for when section when I need it.”
Catherine Crowther ★★★★★
“I love the affirmations and growth mindset section, the reflective moments on you and on your business at the start of the planner, as well as how each month is planned for you to plan and reflect at the end of the month. I am looking forward to the 2027 planner being launched and signed up on the waiting list so I am not late at purchasing one.”
Helen “Scotty” King ★★★★★
“Over the years, I’ve bought many planners, always trying to find the right one that ticks all the boxes that I need for my business. In addition to great space for planning each month, it also includes invaluable coaching exercises from Rachel, who has stacks of experience and ILM qualifications in coaching small businesses. She knows exactly what pet businesses need, both for planning and for helping us through those inevitable wobbles and stuck moments. I don’t bother shopping around anymore, I go straight to Rachel each year for the perfect pet business planner.”
Kate Taylor ★★★★★
“The planner is an absolute must for anyone running a small pet business. Unlike a standard diary or calendar, it’s bursting with useful hints, tips, and thoughtful prompts to help you plan ahead with confidence. From awareness days and goal setting pages to brainstorming space and dedicated moments to paws and reflect on your achievements, it really helps you stay organised. I’d highly recommend it for any pet business owner looking to stay consistent, inspired, and organised throughout the year.”
Alison Price ★★★★★
“I am the proud owner of the pet planner Rachel creates every year, it’s so handy and provides motivational content as well as key dates to plan your business around.”
Lisette van Riel ★★★★★
“There’s clearly so much thought behind every page. It’s not just a planner, it’s a practical, considered tool for anyone who wants to bring a bit more structure and clarity to their content planning. As someone who talks a lot about consistency in marketing, I genuinely believe tools like this can make a big difference. Having a clear place to plan ideas, stay organised and actually commit to showing up makes everything feel far more achievable. These would make a brilliant gift for anyone running a dog related business.”