Helen Wainwright on the Dog Trainer School, doing things your way and putting your community first
Helen Wainwright is co-founder of the Dog Trainer School, a supportive online community for professional dog trainers that she runs alongside her partner Lee. Before working with dogs, Helen spent nearly a decade as a product tester and journalist at Good Housekeeping magazine, and later worked in community development. Going from glossy mags to working […]
15 lessons from 15 years of Theo Paphitis’ SBS
Each year, Theo Paphitis hosts the Small Business Sunday winner’s event to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical advice, and lots and lots of encouragement. You come away feeling enthused and supported, because you’re reminded why you started, […]
How to become a more confident writer with Rikki Sullivan
Rikki Sullivan is The Canine Copywriter – a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system. In this episode, we talk about confidence, visibility, and how to become a more confident writer because to grow your business, people need to be able to find […]
How to create a repeatable content plan for your pet business
Would you love to feel calm and in control of your content? Does it sometimes feel like you’re constantly scrambling for ideas, or vanishing off social media when life gets busy? The good news is, you don’t need to chase trends or create from scratch every single day. You can have a plan that fits […]
How to become a person who plans (without changing your personality)
Would you love to become the kind of person who plans? Are you fed up of feeling like you have so much going on that you can’t keep up, and like the idea of a more calm way of working? The good news is that you don’t need to have a complete personality overhaul to become more organised. It’s something you can build on one step at a time. In this podcast episode you’ll learn why planning is helpful along with some stats to support the impact it has on your performance. Plus pet business examples on ways they plan to support their work and feel less overwhelmed. Listen in on the player link below or you can read the key points covered as a blog post. Why being a planner isn’t something you’re born with If you’ve ever bought a planner with the best of intentions, used it for a week (maybe two), and then abandoned […]
A simple content plan to cover SEO, social media and your newsletter
Are you looking for a planning system that can cover your SEO, social media and email marketing? Maybe you’d love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models. Chances are you want to be […]
How to make a plan for 2026 to fit your strengths, skills, energy, goals and values
Are you feeling ready to make a plan for 2026 but not sure where to start? Maybe you’ve got some big goals for the year ahead but it’s the start of January and you’re easing yourself in. This podcast and blog is about making a plan that fits round you actually want to work, and […]
Why connection is my word for 2026 – and how to choose yours
Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection. In the past, it’s been Calm and Space – two things I definitely needed during […]
Why I’m raising my prices in 2026 – and why you might want to too
Are you thinking of putting up your pricess in 2026? If you’re a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing – this episode is for you. I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide. You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support. I also explore the emotional side of pricing – the guilt, the fear, and that voice that says “no one will pay that.” In this episode I’m inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you. And if working together has been on your mind, this is your heads – up to take that next step before my new prices come in from January 2026. Listen in on the player link below or you can read the key points covered as a blog post. These are the changes I’m making to my pricing for 2026. One-to-one coaching price change New price: £1500 for 6 months (previously £1200) That’s £250/month – a £50/month increase, […]
You need to versus what do you need?
When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing. You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments. And on top of that, in the ever-changing online world, with […]