How to have a reset in your pet business
Did you come into the New Year feeling all fired up and filled with energy about your pet business and what was going to happen in 2026? Then, as we were flung into wars, political upheaval, economic uncertainty, did it feel like you skidded to a bit of a halt? If you’re nodding along, that’s […]
Sweary bow ties and not caring what people think with Kerry Whitney from Franky’s Bowtique
When Kerry Whitney split up with her boyfriend, lost her dad and had to move back home to her mum’s, it led to her starting her dream business. It was back in 2015, and she’d just started an Instagram account for her Pug Frank, and started making him fun bow ties as a way of […]
The confidence experiment and how you can feel more brave in your pet business
Confidence is an area that comes up as a challenge with the pet business owners I work with over and over again. When you’re running a business on your own, you’re already doing really brave things and taken the big risks. Yet, so often, things will make us question ourselves. I ran a workshop and […]
Helen Wainwright on the Dog Trainer School, doing things your way and putting your community first
Helen Wainwright is co-founder of the Dog Trainer School, a supportive online community for professional dog trainers that she runs alongside her partner Lee. Before working with dogs, Helen spent nearly a decade as a product tester and journalist at Good Housekeeping magazine, and later worked in community development. Going from glossy mags to working […]
15 lessons from 15 years of Theo Paphitis’ SBS
Each year, Theo Paphitis hosts the Small Business Sunday winner’s event to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical advice, and lots and lots of encouragement. You come away feeling enthused and supported, because you’re reminded why you started, […]
How to become a more confident writer with Rikki Sullivan
Rikki Sullivan is The Canine Copywriter – a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system. In this episode, we talk about confidence, visibility, and how to become a more confident writer because to grow your business, people need to be able to find […]
How to create a repeatable content plan for your pet business
Would you love to feel calm and in control of your content? Does it sometimes feel like you’re constantly scrambling for ideas, or vanishing off social media when life gets busy? The good news is, you don’t need to chase trends or create from scratch every single day. You can have a plan that fits […]
How to become a person who plans (without changing your personality)
Would you love to become the kind of person who plans? Are you fed up of feeling like you have so much going on that you can’t keep up, and like the idea of a more calm way of working? The good news is that you don’t need to have a complete personality overhaul to become more organised. It’s something you can build on one step at a time. In this podcast episode you’ll learn why planning is helpful along with some stats to support the impact it has on your performance. Plus pet business examples on ways they plan to support their work and feel less overwhelmed. Listen in on the player link below or you can read the key points covered as a blog post. Why being a planner isn’t something you’re born with If you’ve ever bought a planner with the best of intentions, used it for a week (maybe two), and then abandoned […]
A simple content plan to cover SEO, social media and your newsletter
Are you looking for a planning system that can cover your SEO, social media and email marketing? Maybe you’d love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models. Chances are you want to be […]
How to make a plan for 2026 to fit your strengths, skills, energy, goals and values
Are you feeling ready to make a plan for 2026 but not sure where to start? Maybe you’ve got some big goals for the year ahead but it’s the start of January and you’re easing yourself in. This podcast and blog is about making a plan that fits round you actually want to work, and […]