Future proof your pet business for the cost of living crisis with Lucy Rennie
The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis. And this week’s podcast guest Lucy Rennie is here to share with you how to do this for your pet business so you not only survive but thrive. She’s a communications expert and she’s been talking about Future Proofing […]
Client success story – Fiona Pedley – The Canine VA
Fiona Pedley runs The Canine VA and is a virtual assistant to the pet industry. She has years of experience as a personal assistant AND is a qualified dog trainer making her ideal to support pet professionals. Fiona joined the programme because she felt nervous promoting her offers, particularly going live on Facebook. She also […]
How to magic one piece of content into 30 social media posts with Skarlet Rockwood
Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written? If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method. It’s a system where you turn one piece of […]
How to use awareness days effectively in your pet business marketing
Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing? But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day? Here are some common questions around awareness […]
Client success story – Kim O’Donnell – Leo, Charley and Me
Kim O’Donnell runs Leo, Charley and Me, a pet accessory business and has had her products and personal story featured in media outlets around the world. We started working together on her visibility back in October 2019 when she set up her business. Since then Kim’s handmade products have won awards, she won a place […]
Profile raising pet business ideas for Winter
Looking for some inspiration for your pet business marketing this winter? As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service. Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities […]
In the spotlight with Debbie Humpreys from Redhound for Dogs
Want to know what it takes to build a sustainable and profitable pet product business? Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry. Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving […]
Thoughts on navigating emotional events in your pet business marketing
How do you go about navigating emotional events in your pet business when it comes to your marketing and talking about the work that you do? I’m sharing this post on Friday September 9th 2022 following the sad news about the passing of Queen Elizabeth. I’m based in the UK and people here are very […]
If you’re not visible who misses out?
Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss […]
Is it ok to press pause on your business for a month?
Is it ok to press pause on your business for a month? This summer you might have heard business owners talking about taking big chunks of time off, taking August off, or even the entire summer. When you work for yourself it can take over your life. You can’t turn off your work phone at […]