What do you want your pet business to be known for?
What do you want to be known for in your pet business? And what would you like people to say about you when someone asks about your business or what you offer? That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls. In this […]
Microbiome testing for happier, healthier dogs with Dr Joe Inglis from Biome9
You’ve heard of microbiome tests for humans, and this week on the podcast, I have an interview with Dr. Joe Inglis from Biome9, who creates the same for dogs. Your dog’s gut health offers a window into their overall well-being. Their gut microbiome can reveal valuable insights into their digestive health, nutrient absorption, and general […]
How to create a pet business Social Media Calendar
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One of the best ways to ensure you’re consistent and can make the sales you hope for is by creating a social media calendar. In this blog post, discover the key […]
In the spotlight with Fiona Pedley, The Canine VA
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses. A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making the leap to start her own business. As a dog mum and having studied and worked as a dog trainer, she gravitated […]
Behind the scenes of the first year running Sunnyside Cottage
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode. It has always been a dream to have a holiday cottage and […]
Heather Stevens’ mission to educate pet professionals on the Canine Functional Characters
Can understanding the different functional characters of the dogs you support help you as a pet professional? Heather Stevens is a dog trainer who is on a mission to educate people in the industry around this topic and she believes it can. She’d spent her life training dogs and 10 years studying the work of […]
Do qualifications matter as a pet professional?
Do qualifications matter when you’re working as a pet professional or running a pet business? This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry. It might be that you run a business creating products, and your qualifications might be […]
In the spotlight with Helen King from Scotty’s Cartoons
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life. She works with all kinds of clients, including holiday cottage owners, product makers, coaches, and people providing pet services, capturing the essence of what they do. Helen says she was ‘rubbish’ at drawing growing […]
20 takeaways from the Business Of Pets conference 2024
This week the Pet Industry Federation ran its second Business of Pets event, a two-day conference bringing together brands and experts. It was a mix of expert talks, panel discussions, workshops, and pitches from nine pet brands for the Innovation Prize. As CEO of PIF, Nigel Baker said in his opening address, it’s important to […]
Choosing the right pet business membership
Would you like support in growing your pet business and to feel part of a community by joining a membership? It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to figure out. Being part of a community of other people who are in your industry […]
