I never thought writing a book in 30 days would lead to this
Back in August 2018, I decided I was going to write a book in 30 days. At the time, I’d created a pet blog called The Paw Post, a platform where I could share stories about amazing people making a difference for animals, amazing animals, products, services, travel, all kinds of things. I’d worked as […]
Should you launch an awareness day or an awareness week?
Are you considering creating an awareness day or awareness week? Here’s how to decide which one is best for you. I’ve had two conversations recently while working on the 2027 Pet Business Content Planner with people setting up new awareness campaigns, and both had decided to create a week. Both had picked the middle of […]
Mistakes I made when I created the Pet Business Content Planner
When you’re doing something new for the first time, it can be really helpful to hear from someone who’s gone before you. So here are the mistakes I made when I create the Pet Business Content Planner for the first two years, and what I’ve learned from each one. I’m Rachel, and I make a […]
Understanding the ‘Peer Fear’ so it doesn’t hold you back
Have you ever experienced the ‘Peer Fear?’ This is where you want to talk about the work you do or share something you feel passionately about, or even even simply talk about what you know. But something stops you, and it’s the fear of what other people in your industry might think, aka The Peer […]
Why we forget the goals we set – and why coming back to them matters
Do you set goals for yourself at the beginning of the year, then forget all about them? One of my clients, Sarah Hawkins from Barkshire Dog Training, gave me a nudge the other day about my goal for more connection. I made this my word of the year for 2026, and I’d shared it publicly […]
20 lessons from 20 years working for myself
This week (July 2026) marks 20 years since I left the News of the World after two years working there as a staff feature writer and set up as a freelance journalist. I had no plan beyond writing stories for national papers and magazines, no website I knew how to use, and definitely no idea […]
Why I’m closing my Pets Get Visible membership and what’s next
Pets Get Visible is a membership that I created in November 2022 to support clients in putting themselves out there. Not in a ‘you must do this’ way but in a ‘find a way to be visible that works for you’ way and there have been hundreds of members since it began. After four years, […]
Things to consider about Passive Income and the pet industry
Have you seen posts or courses talking about passive income and how easy it is? Maybe the thought of waking up and seeing lots of money in your PayPal or Stripe account sounds appealing? Or you’ve seen other people talking about their passive income work and thought, “is this something that might work for me?” […]
Could finding being visible hard be linked to your emotions?
I remember the first time I posted on Facebook on my business page in 2015 and how I felt after I clicked the share button. Sick, self-conscious, embarrassed, terrified, like everyone was going to stop what they were doing and say ‘Who does she think she is?’ or ‘What on earth is she doing?’ This […]
What happens at a Pet Business Coaching Day?
Are you looking to work on your pet business in a room full of other pet professionals who genuinely get it – and who want to see you succeed? If so, my coaching days might be exactly what you need. I’m Rachel, an accredited pet business coach with an ILM Level 5 and Level 7 […]