Build Your Audience Through Content Marketing
Regular readers will know I’m all about creating engaging and helpful content as a pet entrepreneur because of how it’s helped in my own business. As a pet blogger, I grew my blog in a short space of time. It featured in the UK Top 10 Pet Blogs five months after launching. With my journalist […]
Expert Social Media Tips from Build Your Audience Live
This week I’ve been in London at Build Your Audience Live, an event run by Janet Murray, a former journalist turned marketing expert. Whatever business you’re in, whether it’s selling products like pet accessories, or a service like dog walking or pet sitting, you need an audience. Obvious, I know, but as we turn to […]
Why hire a professional photographer for your pet business
When I pitch ideas about pet businesses to journalists, one problem that comes up over and over again is the lack of suitable photographs. Often, pet business owners are so busy doing what they actually do (which is great) that things like having photoshoots aren’t considered a priority. But if you want to get your […]
Five fears about blogging – and how you can overcome them
Is starting a blog for your pet business one of the many things on your to-do list? You know you need to get cracking but there’s so many other things to do, and it’s something that lingers at the bottom of the pile. If this sounds familiar, it’s ok. I’ve been there. In fact I […]
Ten reasons why guest blogging can help your pet business
Do you guest blog for your pet business? As well as working as a journalist and content creator, I have a pet blog www.thepawpost.co.uk and sometimes I’m asked to contribute to other websites. It’s usually a short interview or some comments on various subjects. I’ve written about blogging, caring for a senior dog, bereavement, travelling […]
Katie Tovey Grindlay shares how she built her pet business
Meet Katie Tovey-Grindlay – founder of Business Wonderland, formerly known as Woof Woof Network, a consultancy and membership community for entrepreneurs. Katie helps business owners from all kinds of backgrounds by taking the overwhelm out of social media and content creation. She’s still connected with her pet clients, some of whom date back many years, […]
Why you need to improve your pet business content before pitching to the press
Having the right content out there about you and your business is vital before you start sending out pitches or press releases to journalists. Think about it. You’re asking them to feature you or your product but one of the first things they are going to think is WHY? Who is this person? Why should […]
Why creating your own content can be more effective than PR for your pet business
What do you do when you have a message to communicate? Send out an e mail? Write a Facebook post? Share a Tweet? Post a lovely pic on Instagram? Whatever you do, there’s no right or wrong way to approach it. And having worked in mainstream media for more than years I think it’s fantastic […]
Why creating content is important for your pet business
Creating content on a regular basis for your pet business is vital in the online world that we live in. When we’re considering buying a product like a dog coat or new bed, or using a service such as a groomer or a pet sitter, we inevitably turn to Google. Even if we’ve had a […]
How to generate content ideas for your pet business
You know writing content is really important for your pet business. But when you sit down to write it your mind goes blank. What can you write about? Are you going to look silly? Who is going to read it? Why would anyone care? These are the questions that might go through your mind and […]