Debbie Greaves from Barking Bags wowed Sara Davies on Dragon’s Den and secured a ยฃ35,000 investment in her dog walking bags.
She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being ‘unfashionable’ and ‘not for millennials.’
Debbie hit back, and even suggested the social media guru met up with her daughter after the show.
Being on the BBC1 show is an amazing way to raise your profile and put your pet business out there – and boost your finances too.
After the show Debbie chatted to me about her experience in the Den, what it means for Barking Bags and her advice for anyone thinking of taking part.
In this episode she lifts the lid on what it’s really like in the Den and her advice for any petpreneur considering it.
You can listen to this episode on the player link below or carry on reading as a blog post.
ย
Hi Debbie, please can you tell me a bit about yourself?ย
โMe and my husband are both teachers by trade. I stopped working to care for my dad who was in his 90s and thatโs when I decided to get a dog.
โWhen we got Maisie, I realised there was a huge gap in the market for a bag that I could carry all her paraphernalia in with me when we were out on walks.ย
โAnd thatโs how the business started.โย
Can you tell me about your product?
โI was trying to figure out how to carry all her treats, toys, poo bags and other doggy stuff so I bought a second hand bag from Oxfam charity shop and customised it for dog walking.
โOne day on a walk I was talking to a woman and she saw me pick up my dog waste and put it in my bag. She looked horrified and I explained it was a dog walking bag.
โWhen I got home I said to my husband Rob, โI need to design a bag with paw prints all over it so people donโt think I’m a crazy dog poo collector!โ This was the idea behind it.โ
So how did you go about making your own?
โI went back to the university I worked at, Nottingham Trent University, and asked if students wanted to work with me and I commissioned their lecturer to develop the prototype.
โOver time itโs been amended but the basic idea is still as it was.
โYou can carry your water bottle, thereโs a small pocket at the front for recall treats, mesh pockets for sandy dog toys and an option to put full poo bags in a side pocket.
โPlus poo bags on a roll and a place for hand sanitiser and thereโs room for personal items like keys, mobile phones, so you always have everything you need.โย
How did you get the word out at the beginning?
โWe first started out going to one or two shows and the bags sold out.ย
โThen we took a leap from tiny shows to the big show, Discover Dogs at London Excel Centre and we sold out again.
โSo we knew then we had a product, and we joined the Pet Industry Federation which is where we found you, Rachel, and we learnt how to sell ourselves.โ
So you went from making your bags to being on the telly?
โWe went to Crufts in 2020 and in the middle of it we got a call asking if weโd be interested in being on Dragonโs Den. But we were so busy, I had to say that Iโd get back to them.ย
โOf course then the pandemic really took over it and we didnโt even really know if weโd have a business after all of it.
โBut then a year later, after having a call with you where you told me I had to get back in touch, I did.โ
How did you react when you found out you were going to be on Dragonโs Den?
โItโs been a rollercoaster throughout because I thought โIโll give it a goโ and then you do the forms and you have to prove everything and itโs a slog!
โItโs exciting and then thereโs a lot of work and a waiting game, then thereโs the next hurdle and more work!ย
โWhen we found out it was going to go ahead we were jumping up screaming and so happy.
โEven when we knew we had an investment which we were joyous about we were anxious about how we were going to be presented on the programme.ย
โRob was really worried they were going to present us as โthe old couple whoโve used their retirement money for a new ventureโ.โ
What’s it like when you get out of the lift? What was going through your mind?
โIt sounds crazy but standing there was the easiest part. We lost sleep over things like, โhave we got enough stockโ โWill our website hold out?โ โHave we got enough bandwidth so that we can take calls?โ
โWe were actually both okay,ย it helps that weโre teachers, nothing beats a Friday afternoon where youโve been asked to cover a year 10 lesson with no work and you have to wing it!
โI was excited for the exposure. We were in there for an hour and a half, which gets edited down so thereโs a lot thatโs missed.ย
โWeโd done so much to prepare so I was quite calm. Rob had all his figures nailed – heโd been reciting them in the middle of the night!โ
Did you have a Dragon in mind that you wanted to go for your product?
โI think Deborah Meaden was our first thought because sheโs a dog owner. Ironically they are all dog owners apart from Sara who invested in us.โ
When Sara said โIโm inโ how did you feel?
โAn immense sense of relief because they started dropping out!ย
โWhat tends to happen is if the first Dragon is negative it sets the tone, and thatโs what happened to us – I thought we were going down a black hole.
โI felt I had to fight to keep the rest on board so when we got the offer I was thrilled.ย
โShe did ask for more equity than we had originally wanted but her connections and what she can bring to the table is worth it.โ
What happens after youโve been told you have the investment?
โWe met up with Sara immediately afterwards and had a chat, she took some photos on her mobile phone of us all together.
โSaraโs team are now in touch with us and they support us in the background, her PA is lovely and sheโs a dog owner herself so she absolutely gets it.โ
Any advice for anyone wanting to go on Dragonโs Den?
โBe prepared for a lot of work and a financial investment. We spent a lot of money improving our branding but if you want to accelerate your business it absolutely works.
โThe night we were on Dragonโs Den we took more sales in one night than we had over three months!
โAlso do your research and if you can talk to someone whoโs been on it to get prepared.
โAnd donโt drink a bottle of champagne on the night it airsโฆ or your head will pay for it the next day!โ
Want to find out more about Debbie
Visit www.barkingbags.co.uk or call 01908 1049 77ย
And if you’d like to work with me on getting your pet business noticed, check out my Pets Get Visible mini-membership which is just ยฃ30 a month!
Is my Pets Get Visible membership right for you?
Looking for regular tips on how to get your pet business seen? Sign up for my newsletter here.
If you enjoyed this post, you might like Jack and Aneisha from Scrumbles share what it’s like on Dragons Den or How to work with influencers and journalists with Vicky Gunn.ย