How much does pet business coaching cost?

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Are you considering working with a coach but feel unsure about how much you could be spending?

I wish I could give you an exact figure, but the answer is ‘it depends.’

I know people who’ve spent £10 on a book that changed their whole business.

And I know someone who paid £2,500 for a one-hour call – and said it was the best money they’d ever spent.

But I’ve also spoken to pet professionals who were pressured to take out a credit card to pay for coaching and were left skint for years.

And who ended up in programmes that sent their business down a path they didn’t want – leaving them stressed, overwhelmed and miserable.

Plus, I’ve made mistakes myself, forking out thousands for a programme that offered ‘unlimited 1-1’ only to discover I had to share my challenges on group calls first.

I was totally intimidated by the other women in the programme and felt silly talking about my business, so I might as well have flushed the money down the toilet.

In this post, I cover the key things you need to know about the cost of support and what to look out for so you find the coach that fits your needs and your bank balance.

The cost of pet business coaching varies massively!

In my space (working with small business owners in the pet industry), a one-to-one session with a qualified coach can range from £100 to £500+ depending on the coach’s experience and the type of support they offer.

For context, I charge £220 for a one-off 60-minute session or £1200 for six months of support.

I’m ILM Level 7 accredited as a coach and I have worked as a journalist writing about the pet industry since 2009 and had a pet business, my dog-friendly holiday cottage, since 2023.

Some coaches charge £2k+ for a 90-minute call.

Others offer memberships or group support that costs £30 a month. There’s no one right answer – but what matters most is that:

It feels like the right support for you
You’re not putting yourself under financial pressure
You’re clear on what you’re going to get out of it

What kind of pet business coaching is right for you?

There are so many different kinds of pet business coaching and I’ve covered this topic in more detail in this post: What kind of coaching does your pet business need?

You’ll also need different kinds of support at different stages in your business, which you can explore more in this post on each stage of your business.

It may be a specific thing you’re looking for help with, like creating systems, learning a social media platform, feeling more confident in your work, or navigating a stage in your business where you want someone by your side.

There will be experts and coaches out there at a range of price points, so consider your budget and spend your money wisely on the person best placed to help with what you need at that time.

Big red flag: being pressured into spending money you don’t have

I’ve heard many stories of people being told to take out loans or credit cards to sign up for expensive coaching.

Plus I have been dazzled by promises of big numbers and overspent on coaching myself and learned the hard way that just because something has worked for other people doesn’t mean it will for you.

Investing in yourself is important, it shows you take your business seriously.

But it’s my belief that no coach should be asking you to put yourself in a financially precarious position just to work with them.

What’s actually worth the money?

It really depends on you. I’ve worked with people who got more value from a £12.99 book than from a £1,200 course.

And others who’ve made back their investment tenfold because the support was exactly what they needed, at exactly the right time.

Here’s what I always recommend before investing:

Think about what you actually need. Are you looking for strategy, confidence, accountability, or a mix?
Consider your learning style and energy. Will a high-energy group work for you? Do you need 1:1 support? Are you neurodivergent and need flexibility?
Do your due diligence. Check if the coach is qualified, ask questions, look at reviews or testimonials.
Look for someone who listens to you. Not someone who’s pushing their method, but someone who helps you find the right path.

And most importantly – make sure the support is going to help you get what you need, not what the coach thinks you should want.

Coaching should support you, not steer you off-course

I’ve also spoken to people who’ve worked with coaches that sent their business off in a direction that wasn’t what they wanted to do, meaning they ended up confused, exhausted and questioning everything.

That’s not what coaching is meant to do.

A good coach will help you get clear on your needs – not impose their vision onto your business.

They’ll help you build something that fits you, your clients and your life.

Final thoughts

There’s no magic number when it comes to coaching costs. But there is a way to make sure you’re investing wisely.

Ask questions. Don’t be afraid to walk away if something doesn’t feel right and trust your gut instinct.

I also think asking a friend outside of your industry what they think can help too as they can offer a different perspective.

I know if I’d told my friends I’d spent thousands of pounds to get help from a total stranger, they would have helped me sense check my decision and saved me some expensive mistakes.

And if you’re thinking of working with me….

If you’re looking for someone who understands visibility, content, and the emotional side of business, here’s a bit about me:

I’m a qualified coach (ILM Level 7 in Executive Coaching and Mentoring) with a background in journalism.

I’ve also built an award-winning pet blog, hosted a podcast, and created a business around helping pet professionals get seen and feel confident doing it.

So if what you’re looking for is visibility support, confidence to put yourself out there, and honest guidance from someone who’s done the work – then this might be the right fit.

Click here to fill out my coaching application form and let’s see if we’re a good match.