You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie.
Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts, Barefoot Coaching.
With her experience in the pet industry and her expertise as a coach, I thought Sarah would be perfect to chat to for a special episode on mindset to start the year.
The beginning of each year is a time to reflect on what lies ahead but after that has happened with COVID, 2021 is slightly different.
In this episode Sarah Baxter, a business and personal coach, shares how to process what happened in 2020 in a healthy way.
You can listen on the player link below or carry on reading to see the key points covered
Here is a summary of the key points in this episode and Sarahโs advice for pet business owners.
Acknowledge 2020 has been a difficult year
Sarah says the first thing to do is to accept the situation that we have just experienced but also to try not to dwell on it too much.
She said: โThe important thing is to bring it all together and think about what you have achieved. There may have been things you wanted to do that werenโt possible.
โBut you may have found other opportunities and learned so many things that you can take with you, and use the next part of your journey.โ
When youโre feeling anxious, try the โStress Containerโ exercise
During her coaching training, Sarah became certified with Mental Health First Aid England and the Stress Container is one of the exercises she recommends.
She explained: โOften we keep adding and adding things to our plate and putting a lot of pressure on ourselves and this causes stress to build.
โWhat I would like you to do is to try and imagine a container with a tap or release valve. Now, the size of that container would depend on how often you get stressed.ย
โIf youโre easily stressed, it will be smaller, and overflow a lot faster than it would it if you were less affected by stress.
โWith this in mind, identify your sources of stress and try to take steps to minimise them. Also, look at your stress signature.
โIt might be that you become snappy, or irritable. When you see this, do something to release the tap. That might be to go for a walk, spend time with your pets.
โThink about what works best for you.โ
Pinpoint what you can control and what you canโt
Sarah highlights another helpful exercise called โCircles of Concernโ where you draw two circles inside of each other.
In the inner circle, write the things you can control and in the outer circle, the things that are out of your control or influence.
Sarah explains: โExamples of what you canโt control would be world events, lockdown, and other peopleโs opinions.ย
โThings you can control would be the time you get up, your lifestyle and the actions you take in your pet business.ย
โThe aim of the exercise is to focus on the inner circle more which will limit your stress.โ
When you feel stressed or anxious donโt try to bat it away
Sarah says itโs healthy to recognise the emotional impact of our livelihood being taken away and take time to feel that rather than bottle it up.ย
She recommends clients give themselves an allowed time to โfeelโ and focus on what it is thatโs causing the stress.ย
Sarah says: โYou can set a timer, and once that buzzer goes on your alarm, think, โOkay. So what can I do? What what aspect can I take control of? What steps can I take to overcome this?โ
โCome back to the Circles of Concern. We can’t control everything but it is helpful to stop, take a breath and think about what positive steps we can take.โ
Donโt feel you have to put a brave face on for social media
Online, we often only show the highlights reel, and Sarah says if weโre feeling flat, to lean in to people we know will understand and offer support.
She says: โYou donโt have to put your best face on for social media. Another exercise is a people audit.
โWho are the radiators who light you up, keep you nice and warm and support you? And who are the drains who take away your energy and leave you feeling flat?ย
โTry to make sure that you’ve got more radiators in your world than drains, if possible.โ
Recognise the opportunities you found in the hardship and celebrate the wins
If youโre a regular reader or listener you may have heard about my โWin folderโ and Sarah says documenting positive things is a must!
She explains: โDig into your e mail inbox and have a look at any positive comments and screenshot them.
โIf you’re on social media, have a look any comments that have been left on your page over the last year and keep them together.
โThink of all these lovely things people have said about you as a toolkit for when youโre stressed.ย
โWe donโt like to celebrate ourselves, or to say, โOh, I’ve actually done quite well there!โ We worry people may think weโre too big for our boots.
โActually spending some time to recognise all the amazing things big and small, can be a really good foundation to give you confidence.โ
Celebrate how awesome you are to be here today!
Finally, Sarah says we need to give ourselves a break and a pat on the back as small business owners.
She said: โWhen you’re running your own business, there are so many pressures and different things going on all the time.
โYou’ve got so many plates spinning in the air, that having some time to really reflect on what you’ve done, can really be helpful to give you confidence and resilience moving forward.ย
โI’d recommend sitting down or going for a walk and just really thinking about what you achieved.
โNot the โhave nots,โ or the โwhat have I done?โ moments. And I think you’ll be pleasantly surprised by by the outcome.โ
Links mentioned in this post:
Sarah’s Twilight Bark website: Twilight Bark
Follow Sarah on Instagram: @Goodthoughtsgrowhere
Connect with her on LinkedIn: Sarah Baxter Linked In
If you enjoyed this post, you might like to read How to take the fear out of putting up your prices with Sally Farrant or How to create content for your pet business if you’re not a confident writer.