Would you love to have more reviews for your pet product or service?
You go above and beyond for your clients and wouldnโt it be lovely if they would shout about you from the rooftops?
People are busy going about their day, theyโre not thinking about raving about you on the internet, so how do you make it happen?
Keep going and donโt feel disheartened because reviews have clout.
A huge 49 per cent of people in a recent study said they trust a review as much as a recommendation from a friend or family member.
Thatโs powerful. And in the same study, 17 per cent of people said they had NEVER been prompted to give a review.
In this episode learn why reviews matter, easy ways to ask for them so you can attract more of the people you love to work with.
Why ask for reviews for your pet business?
A study by Brightlocal found 77 per cent of consumers โalwaysโ read reviews and 78 per cent use the internet to check out local businesses more than once a week.
A further 89 per cent say they are โhighlyโ or โfairlyโ likely to use a business that responds to online reviews.
With โcare serviceโ businesses, 57 per cent said reviews were โvery important,โ 26 per cent rated them as โimportant,โ 11 per cent said โslightly importantโ and six per cent โnot important.’
We can all talk about how great our product or service is but having third party validation is more powerful, it carries more weight.
They build trust and confidence in you and help with word of mouth and referrals.
Even if the reader isnโt ready to buy right now, youโve made a positive impression.
Ideally, you want the person reading the review to see themselves in the story.
For example, youโre a dog trainer and you have a review or testimonial from a terrier owner who struggled with recall and they share how you helped and what life is like now.
If Iโm reading this review, Iโm nodding along and thinking, โthis is the person to help me.โ
Think of your products and services and how you can call on people to talk about their experiences of using them.
Reviews show you can do what you claim to be able to do. Theyโre great for social media, your website, emails, newsletters and your downloads and sales pages too.
What if you donโt have reviews?
Think of your own behaviour as a consumer – do you check the reviews on a product or have a nosey round what other people say about the person youโre thinking of hiring?
Not having reviews means people might move on to a competitor.
Consumers want to know the buying decision theyโre making is the right one. They donโt want to feel silly or make a mistake.
If they can read positive experiences, they feel more confident.
If youโre new, thatโs ok. Itโs why getting reviews early and being brave and asking for them is even more important.
You could even work with a number of people for free to get your reviews. When I first started this business, I had a call with a lovely lady, Carol Clark, and helped her with a press release.
She was so appreciative and left a really positive review on my Facebook page and on email and when I launched my membership, she was one of the first to sign up.
This could work for you if you have a service and itโs new, or if you have a product and have โtestersโ who can give you their feedback.
What stops people asking for reviews?
Can you relate to any of these reasons?
- You feel cheeky asking people to help by leaving a review and donโt want to put clients out.
- Asking for them feels a bit embarrassing, you donโt want to look like youโre showing off.
- You worry that itโs โdesperateโ to ask people to tell you what they like about your product or working with you.
- What if someone leaves a bad review? How would you respond?
What compels people to leave a review?
The Brightlocal research revealed the following.
Having an exceptional experience compels 88 per cent of consumers to be โlikelyโ or โhighly likelyโ to leave a review.
Being a small business helps too.
Three out of four consumers would be โlikelyโ or โhighly likelyโ to leave a review if they knew that the business was family-owned compared to 43 per cent if it was a large chain.
Seeing unjustified โmeanโ reviews also compels people to act, with 73 per cent leaving a review if the business had a low average star rating and they didnโt think it was deserved.
And if you have a new business, thereโs goodwill out there with 77 per cent of people saying theyโd leave a review if the business was fairly new.
The key message is to give as good a service as you can and donโt be afraid to ask for a review.
How to get more reviews
These simple steps will make it easier for you to get reviews for your pet buisness.
- Ask when they are on a high! When the client is buzzing because theyโve achieved something amazing or theyโve tried your product and love it or their pet looks super cute. This is when you ask for the review!
- Keep it simple. Decide where you want them to leave the review and send the link.
- Mix it up. Consider which platform the review works best on. For corporate clients it might be LinkedIn. For your services it might be Google, and for a product, it could be Facebook.
- Provide prompts. The blank page is usually what stops us writing. Give a few short points to cover and make it easy for the person to leave their review.
- Write it for them! If youโre face to face, ask if theyโd mind leaving a review and what theyโd say. Make a few notes or record what they say, write it up, send it to them along with the link to the relevant review platform so they only have to cut and paste it.
- Have fun with your reviews! I love this review here shared by dog photographer Nicki Cameron on LinkedIn. Itโs of Jet, a Border Collie Nicki photographed. Heโs lay next to one of his photos with his paws in the air!
- Incentivise with a discount code.
Why this matters
The study found nearly half, 49 per cent trust reviews as much as recommendations from friends and family, 37 per cent as much as recommendations from influencers and 28 per cent trust them as much as articles from experts.
Only 21 per cent said, โnone of the above.โ
Has this inspired you to work on your reviews? Let me know and do come and share your reviews in my free Facebook community too.
Hereโs the link to my group and it would be great to see you there: https://www.facebook.com/groups/publicitytipsforpetbusinesses
Read the full Brightlocal study results here: www.brightlocal.com/research/local-consumer-review-survey/
If you enjoyed this post, you might like Five things that stop you being bold in your pet business and Creating case studies for your pet business with Jenna Sloan.