Work with me
Coaching, training, and content services to help your pet business grow
Hi there! I’m Rachel Spencer, an accredited coach and mentor and experienced journalist specialising in the pet industry. I’m so chuffed you’re interested in working together to get your business noticed.
There’s never been a better time to have a pet business. The UK pet population stands at 31 million in 2024 according to UK Pet Food figures, with £38 billion spent on pets in 2023.
In such an exciting market, it’s vital to be visible and show what makes you different so you can connect with your future clients and help your business thrive.
I LOVE working with pet professionals, helping them share the stories behind their businesses – from where they started to the transformations their clients experience.
Here's how we can work together
Work with me as a coach
Would you like an accredited coach by your side as your pet business grows? Someone to help you see the magic in you and get excited about sharing what you do with the world?
When we work together one-to-one, it’s your time to step away from the busy-ness and focus on you and where you want your business to go.
In-person training
Discover how to get your pet business in the press in just two days.
Is securing media coverage on your pet business wishlist? Would you like a string of ‘as seen in’ icons from your favourite publications on your website? Or talk about your product or service on influential podcasts and blogs?
My in-person publicity training gives you everything you need to approach the media with confidence.
The Planner Club pet business membership
When you have a space to plan ahead for your pet business, you feel more cool, calm and organised.
That’s why I created the Planner Club, where you’ll find monthly Q and A, planning and coworking calls, quarterly focus sessions and a library of resources, so you can feel supported and confidently promote your business.
It can be lonely working on your own, with many plates to spin and the constant barrage of things you’re being told you should be doing.
Join The Planner Club and be part of a community who get excited about what you do, who are there to celebrate the wins with you and reassure you through the wobbles.
Buy a Pet Business Content Planner
For pet pros who want to be cool, calm and organised, and finally feel on top of their to do list rather than constantly behind.
The Pet Business Content Planner 2027 is a hardback A5 planner built specifically for pet business owners, so you’re not starting from a blank page every month wondering what to post or write about.
Inside you’ll find a full year of pet industry awareness days and key dates, monthly content prompts, goal setting pages, a habit tracker and monthly financial snapshots.
There are also twelve Words for When coaching exercises, the same tools I use with my own coaching clients, for when confidence wobbles or you get stuck. £30, in Navy or Stripes.
Not sure which option is best for you?
Let’s chat about how I can best support your pet business growth!
