Looking for some inspiration for your pet business marketing this winter?
As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service.
Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too.
And the sooner you get your ideas together and sent off, the more likely it is that your story will be picked up.
The same for social media, content and email marketing. Planning ahead means it gets done and you can create products and packages for the winter too.
Whether it’s health and safety advice or a fun pitch about a product, this podcast episode will give you loads of ideas from now until January.
Listen in on the player link below or carry on reading as a blog post.
Why plan your winter content for your pet business?
Having a clear plan of what’s coming up means you can put some thought into the packages and products your clients might need.
You can generate timely offers or repackage current ones to make them more relevant to the winter weather and the challenges it can bring.
Think muddy walk clean ups, keeping healthy in the cold, enrichment activities for animals when they’re not outside so much.
Plus how the weather can affect our pets, from young pups and kittens to older animals and you’re perfectly placed to share advice on how owners can best support their furry friends.
Why the winter is awesome for content and publicity ideas
There are so many events and holidays in the winter. We have Halloween in October, Guy Fawkes night in November and Thanksgiving, followed by Christmas and New Year.
In retail, there’s Black Friday and Cyber Monday, the sales after Christmas, all of which are opportunities to shift your stuff.
Plus New Year, the fresh start, people making resolutions for themselves and their animals.
Key Dates for October, November and December
October
Pet Wellness Month
National Sausage Month
Adopt a Shelter Pet Month
1st-7th Walk Your Dog Week
1st – Black Dog Day
2nd – Canine Companion Day (@Dotty4Paws)
4th – World Animal/Pet Day
10th – World Mental Health Day/World Homeless Day
13th – National Pet Obesity Day
18th – National No Beard Day
19th – Evaluate Your Life Day
21st – Reptile Awareness Day
22nd – National Make a Difference Day
27th – National Mentoring Day
29th – Muddy Dog Day (@distinctivepets)
29th – National Cat Day
31st – Halloween
November
Pet Diabetes Month
Pet Obesity Awareness Month
National Adoption Month
1st – Pet Groomer Appreciation Day/World Vegan Day
5th – Guy Fawkes Night
12th – World Animal Enrichment Day @rufflesnuffle
13th – World Kindness Day
8th – 14th – Animal Shelter and Rescue Appreciation Week
21st – Adoption Day/ World TV Day
24th November – Thanksgiving
27th – Black Friday
28th – Small Business Saturday
30th – Cyber Monday
December
1st – Twin With Your Dog Day @leocharleyandme
2nd – National Mutt Day
10th – International Animal Rights Day
11th – National App Day
17th – Underdog Day
24th – Christmas Eve
25th – Christmas Day
31st – New Years Eve
Here are the links to some of the websites mentioned in this episode where you can find out more about the awareness day, the story behind it and how you can get involved.
Many have free downloadable social media graphics you can use too.
Links mentioned in this episode:
List of pet awareness days: https://www.rufflesnuffle.co.uk/the-best-list-of-pet-national-days-holidays-calendar/
Black dog awareness blog post on why pets with dark fur stay in rescue
Muddy Dog Day on Distinctive Pets Website
Canine Companion Day on Dotty4Paws website
World Animal Enrichment Day on Ruffle Snuffle website
Twin With Your Dog Day on Leo, Charley and Me website
Carl Cunard on Instagram
If you’re thinking of creating your OWN awareness day, or would like support with planning your content marketing or press campaigns, do get in touch too.
Learn how you can work with me here.
