Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.
Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post.
You also have the benefit of being seen as a trusted source of information from the person who hosts the podcast.
You’re able to reach their audience, which could potentially mean connecting with tens of thousands of people who had never heard of you before.
And if they like what they hear, they could become customers of yours in the future too.
In this episode you’ll learn the best way to go about pitching yourself as a podcast guest.
You can listen in on the player link below or continue reading as a blog post.
Decide what kind of podcast you would like to appear on
Is it local podcast that pet owners in your area tune in to? This could be a way for you to let lots of people know about what you offer.
Or is it specific to a certain type of pet or breed? Maybe it’s for Dachshund owners. This would be an ideal place to pitch if you created products for this breed.
If the podcaster is an influencer remember as well as the show it’s likely they will have a large social media following too.
If it’s a business podcast, you need to consider the kind of topics they cover and tailor something that’s going to appeal to their listeners.
Listen to the podcast
This sounds so obvious doesn’t it? But listen to it for at least a month.
When I first started listening to podcasts I binged on The Poodle to Pitbull Pet Business Podcast and the Janet Murray show on a ten hour drive to an awards ceremony a few years back.
If you’re thinking of pitching to a podcast make sure you listen to at least five episodes.
Study the topics they’ve covered already
Make sure you’re offering something new. If they’ve already covered your topic, then your pitch is likely to go in the bin.
It’s not about you, it’s about them
Sorry if that sounds blunt but it’s the truth. The podcast host isn’t going to be thinking about how they can promote your business.
They will be thinking about what you have to say and how it is going to benefit their audience.
Your pitch needs to reflect this. Think about the people who listen to the podcast and how your idea is going to be relevant to them.
Put some thought into your pitch
Take some time on this and personalise it for them.
Don’t send a standard pitch to every podcast. It will be obvious if this is what you do.
Find out their name, or the name of the person who deals with podcast inquires.
Demonstrate you understand what their podcast is about and who it’s for and mention some episodes you have enjoyed. (make sure you’ve listened to them too!)
Explain who you are, what you do and what you feel you can offer to their listeners.
Outline your idea succinctly and if you can, share links to other guest interviews or blogs.
Finally, thank them for taking time to read your pitch and say you’re looking forward to hearing from them.
What to do if your pitch is successful
The podcast host will need some information on you about your background and area of expertise.
If you have a product business, you might want to focus more on the story behind your product.
They’ll need a professional headshot and you will need to book in a time to have the interview.
They may also send guidelines on what to do on the day, for example, they may ask that you are at a computer, and that you use headphones or a microphone if you have one.
What to do on the day
Make sure you’re prepared and be friendly and helpful. You have the turn up the volume on your usual levels of enthusiasm!
Be on time, enjoy the interview and thank the host at the end.
Send over your relevant links to your website and social media platforms.
What to do when the podcast comes out
Make sure you share it in as many places as you can. Show it off! You’ve worked hard to get on there!
You can tag the podcast host in your posts meaning there is a chance they will share with their social media followers too.
The key is to be memorable, so they enjoy the experience of working with you, recommend you to others and you become the go-to person for what you do.
You can download the pitch template here.
Links mentioned in this post:
Anna Webb podcast: A Dog’s Life
Greg Pattison podcast: Woofin Pawsome
Kellie Wynn interview: Niching with Kellie Wynn the Beagle Lady
Katie Gwilt – the Kat Lady: www.thekatlady.co.uk
Rikki Sullivan the Canine Copywriter: www.thecaninecopywriter.co.uk/
If you enjoyed this post you might like to read What’s the difference between a pitch and a press release or How publicity can help your pet business or Best Pet Business Podcasts
