Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage can elevate your […]
Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […]
27 ideas to help you promote your pet business
Do you ever struggle to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing how to support your clients can […]
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media […]
What’s the difference between a pitch and a press release?
When I speak to business owners who are looking to get publicity for their business they usually start by asking about press releases. And that is the case whether it’s a pet business or any kind of business. Over the last few months I’ve worked with an accountant, engineering firm, artist and pilates instructor and […]
Standing out on social media with your pet business with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws – specialising in treating […]
How to make the most out of being featured in a competition
Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines, online publications, blogs, podcasts, on the radio and TV and whether […]
Building a buzz around your pet business with photography with Kerry Jordan
Who doesn’t love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it’s National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos. Kerry founded the awareness day three years ago and last […]
How early do I need to contact journalists with my story?
Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you’re thinking of pitching anything related to Christmas you […]
How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it came to standing […]