How pet businesses can work with journalists and influencers with Vicky Gunn
Would you love to have an influencer like Mrs Hinch rave about your pet business? If the answer’s yes, then you will LOVE this chat with Vicky Gunn from Millie’s Beach Huts who had the Queen of Clean visit. While you might think Vicky was ‘lucky’ and of course she was, having the message from […]
Dos and don’ts when dealing with journalists
Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you the potential to go on to […]
Getting started with Google Analytics with Vicki Jakes
Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will demystify Google Analytics and […]
How to plan your pet business photoshoot
If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content out there on social media and our own […]
How to pitch yourself as a podcast guest
Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the benefit of being seen as a trusted source […]
Karen Boyce on landing her dog training business 30 pieces of PR in a year
As dog trainers were forced to stop working during the Coronavirus pandemic, behaviourist Karen Boyce knew that media coverage would keep her front of mind with dog owners. In the past 18 months alone, Karen, from Beastly Thoughts in Wales, has been featured more than 30 times in the press, including many times through lockdown. […]
Maintaining a positive mindset in your pet business with Sarah Baxter
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts, Barefoot Coaching. With her experience in the […]
Best Business Podcasts for the pet industry
Do you enjoy tuning in to podcasts to learn ways to build your pet business? There are pet business podcasts popping up all over the world where you can learn ways to boost your brand. I’ve rounded up a selection of shows that you can tune in to to improve your skills as a petpreneur. […]
Hannah Capon shares how pet professionals can help fight arthritis
Would you like to be able to do more to support dog owners when it comes to identifying and managing arthritis in their pets? The disease is one of the most common causes of elective euthanisia in dogs and Hannah Capon, founder of Canine Arthritis Management, wants to change this. Between 35 and 45 per […]
Taking the fear out of putting up prices with Sally Farrant
How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant – aka The Pricing Queen – talks about what gets in the way of us putting up our prices. She explains […]