How to find a story around your pet business that journalists will love
Getting coverage your pet business in a national newspaper, magazine, TV or radio show is really tough. So today I’m talking about how Kerry Jordan got her pet photography business Fur and Fables mentioned in The Sun. I’m going to explain the process we went through and how the opportunity came about, and if you’d […]
Choosing the right clients for your pet business
Have you ever had to deal with a nightmare client? The type of person who just doesn’t get you and what you do. Who questions your decisions, despite you being the expert. Who wants to wring every last bit out of the service you offer so they get their money’s worth? Who is more likely […]
Kate Taylor – from the classroom to a directory for dogs!
Kate Taylor runs the doggy directory, Dotty4Paws.co.uk, a one stop place for everything a dog owner needs. A self confessed Crazy Dog Lady, Kate set up her website four years ago to help connect dog businesses with owners. We first met online in 2017 when I started my pet blog www.thepawpost.co.uk, then in real life […]
Summer content and social media ideas for pet business owners
Are you looking for inspiration Summer content for your pet business? You know posting on your website will help attract customers but when you try to think of things to write about your mind goes blank. It happens to us all. But sometimes, a content idea can come and bash you in the face! This […]
How to reach customers for your pet business if they’re not on social media
Social media is such a huge part of our lives now that we assume everyone is on there – but it’s not always the case. During lockdown there has been a rise in demand for pets with charities like the RSPCA, Dogs Trust and smaller rescues like Hope Rescue and Dogs4Rescue reporting more people want […]
Katie Tovey Grindlay shares how she built her pet business
Meet Katie Tovey-Grindlay – founder of Business Wonderland, formerly known as Woof Woof Network, a consultancy and membership community for entrepreneurs. Katie helps business owners from all kinds of backgrounds by taking the overwhelm out of social media and content creation. She’s still connected with her pet clients, some of whom date back many years, […]
Pets and Money Summit and the future of the pet industry
The first Pets and Money summit this week brought pet entrepreneurs, industry experts and investors together at the Millennium Hotel in London. Already a huge success in the States, organisers Kisaco Research decided to offer the same opportunities for brands here. Twelve pet entrepreneurs were selected to take part in a ‘Best In Show’ spotlight, […]
Why you need to improve your pet business content before pitching to the press
Having the right content out there about you and your business is vital before you start sending out pitches or press releases to journalists. Think about it. You’re asking them to feature you or your product but one of the first things they are going to think is WHY? Who is this person? Why should […]
Why creating your own content can be more effective than PR for your pet business
What do you do when you have a message to communicate? Send out an e mail? Write a Facebook post? Share a Tweet? Post a lovely pic on Instagram? Whatever you do, there’s no right or wrong way to approach it. And having worked in mainstream media for more than years I think it’s fantastic […]
Why creating content is important for your pet business
Creating content on a regular basis for your pet business is vital in the online world that we live in. When we’re considering buying a product like a dog coat or new bed, or using a service such as a groomer or a pet sitter, we inevitably turn to Google. Even if we’ve had a […]