Behind the scenes – doing visibility my way at Sunnyside Cottage

August 1, 2023

TAGS:

Spread the love:

Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog friendly holiday cottage?

I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own.

That changed in April 2023 when I started a new holiday cottage business and took over Sunnyside Cottage in Robin Hood’s Bay.

My plan was to make it a paradise for pups, and to implement what I’ve learned working as a journalist, coach, and blogger supporting other small businesses.

In this podcast episode, I’m sharing how the first few months have been, what’s worked and what you can take away and use to raise your profile.

Key topics and timings in this podcast:

Making the decision to buy a holiday cottage (1.51)

What to expect from this episode (2.20)

Being featured in The Guardian and how that came to happen (3.13)

The difference in lifespan between a backlink and a post on social media (6.50)

How the opportunity came about (7.30)

Working with photographer Kerry Jordan to capture what dog friendly really is (12.20)

Why good photography matters so much and the importance of telling the story of your brand through images (14.18)

Differentiating Sunnyside from other cottages (15.36)

Taking no notice when people told me I was too full on with the dog-friendly element (17.10)

What’s worked on social media (18.02)

Working with bloggers and influencers (21.18)

Using your own network to grow your business (28.00)

How to get value from working with bloggers and influencers (28.33)

Why you SHOULD go all in on doing things your way (31.53)

Standing up for what you believe in (32.35)

Not making assumptions (33.33)

People who value what you do will find you (34.34)

Value people who support you (34.53)

Forward planning and working on Christmas in July (35.12)

Measuring your growth (35.53)

Good things take time, be patient, try new things and get excited (37.17)

How to find out more about Sunnyside (38.10)

How to grow a cat business you love, and that makes you money, with Katie Gwilt

When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their care across the UK.Katie’s found herself working in cat care by accident as she recovered from being seriously ill and realised she wanted to do somet...

How to build habits in your pet business that you can stick to

Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content? At first, it feels easy, but then life gets in the way, and it falls to the bottom of the to-do list. After a while, it has stopped altogether.First, don’t beat yourself up. Runni...

In the spotlight with Jessica Morris from The Canine Menu

When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK.Jess wanted something to occupy Rudy as she had a drink with friends at the end of a long walk, and it wa...