How winning the Theo Paphitis SBS award can raise your pet business profile

Are you looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday? It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den. It is amazing for your pet business profile, a brilliant and super easy way to get press […]

How to stop comparisonitis holding you back in your pet business with Kate Hoyle

Have you ever suffered from comparisonitis? You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’ Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt? Whilst […]

How to get press coverage for your pet business from Crufts

Crufts is happening from March 7th to 10th 2024 and if you’re involved, this is a chance to get some press coverage. If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it. In this podcast episode I’m sharing […]

How to give awesome radio interviews with Anna Webb

Is getting on the radio one of your goals for your pet business? Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too. Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh. […]

Get Your Pet Business in the Press in five simple steps

Is getting press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make […]

What happens in a Get Your Pet Business in the Press session

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and […]

How to work with a graphic designer with Alison Price

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortable. You don’t […]

Seven simple ways to become the go-to expert

Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […]