Creating meaningful social media content with Aileen Stevenson

Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, attract hundreds of comments a week and power her business. She creates meaningful content that people connect with, written from the heart, sharing observations from her own dog Charlie and the dogs she supports. Only five years ago, Aileen was working as […]

In the Spotlight with Rebecca Walters from Pupstarts Breeders

When Rebecca Walters from Pupstarts Breeders took an abandoned young Staffie to the vets, knowing he would never walk out of that door again, it set her on a mission to change dog breeding. Rebecca was working for local councils in animal welfare at the time, back in the 90s, where there was no social […]

In the spotlight with Jo Milnes from Distinctive Pets

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets. Including what goes on behind the scenes of her awareness day, Muddy Dog Day, inspired by her dogs Muppet, Molly and Rosie, which is happening on October 29th. Jo […]

Client success story – Fiona Pedley from Fiona Your VA

Fiona Pedley runs Fiona Your VA and is a virtual assistant to the pet industry. She has years of experience as a personal assistant AND is a qualified dog trainer making her ideal to support pet professionals. Fiona joined the programme because she felt nervous promoting her offers, particularly going live on Facebook. She also […]

Client success story – Kim O’Donnell – Leo, Charley and Me

Kim O’Donnell runs Leo, Charley and Me, a pet accessory business and has had her products and personal story featured in media outlets around the world. We started working together on her visibility back in October 2019 when she set up her business. Since then Kim’s handmade products have won awards, she won a place […]

In the spotlight with Debbie Humpreys from Redhound for Dogs

Want to know what it takes to build a sustainable and profitable pet product business?  Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry. Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving […]

In the spotlight with Niki French from Puptalk

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it. Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world.. Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness […]

In the spotlight with Louise Humphrey from Paws4Running

Promoting your business can feel like a full time job along with creating your product or delivering your service. And imagine what it might be like if you had TWO businesses to think about? This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does. Two sets […]

What to expect from the Be Bold Bootcamp

Would you love to be more bold when it comes to putting you and your pet business out there? If you’ve been taking part in the Be Bold Bootcamp five day challenge this week, that’s what we’ve been working on. And if you’d like to carry on with the good work and learn ways to […]

In the spotlight with Stephanie Zikmann from the Holistic Grooming Academy

In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer. She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over […]