Why I’ve decided to end the Publicity for Pet Businesses podcast
After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover. I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed. The advice I’ve shared […]
Using the Trust Equation to build confidence in your pet business
Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet. So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast. Created by management consultant […]
From corporate life to dog training academy with Zoe Willingham
Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career. If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you. Zoe decided […]
Two types of publicity you need for your pet product business
When you run a pet product business, you know you need to generate publicity so more people see what you create and you make more sales. With so many different tools and platforms out there, it can be overwhelming deciding on what’s going to work best for you. The good news is you’re in control […]
Three ways I can help you get press coverage for your pet business
Would you love to see your pet business in the press but you’re not sure how to go about it? In this podcast I’m sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly. Whether you have NO budget at all or you’d like […]
9 things dog trainers need to know about working with journalists
Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action? It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date. Or aversive, or that leave pet owners […]
Plan your pet business publicity for 2023
Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown? If so this podcast episode is for you. It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity. So you can link the product or service you […]
In the Spotlight with Rebecca Walters from Pupstarts Breeders
When Rebecca Walters from Pupstarts Breeders took an abandoned young Staffie to the vets, knowing he would never walk out of that door again, it set her on a mission to change dog breeding. Rebecca was working for local councils in animal welfare at the time, back in the 90s, where there was no social […]
Your invitation to the Pets Get Visible pet business membership
When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with. You’re grappling with what to post on social media, what platforms are best for you, whether you should have a blog, what your audience likes and much more. That’s why […]
In the spotlight with Jo Milnes from Distinctive Pets
If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets. Including what goes on behind the scenes of her awareness day, Muddy Dog Day, inspired by her dogs Muppet, Molly and Rosie, which is happening on October 29th. Jo […]
