How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it came to standing […]
How to prepare for a media interview in 10 simple steps
Have you pitched an idea about your pet business to a journalist and had a positive response? First of all, congratulations! Journalists get hundreds of approaches every day from members of the public, PR companies and freelances. So, if you’ve had a reply and they want to speak to you, that’s fantastic. What’s important now is […]
Writing a book and how it can boost your pet business with Claire Lawrence
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about canine behaviour. Throwing herself […]
Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is that many go unopened because […]
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even having worked in the media since 1999, I still am. The thought of being ignored or worst still, being told your idea is […]
Five places you can get media coverage for your pet business
If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When you’re at the stage where you think […]
How media coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do. But having your name and business featured […]
How to find a story around your pet business that journalists will love
Getting coverage your pet business in a national newspaper, magazine, TV or radio show is really tough. So today I’m talking about how Kerry Jordan got her pet photography business Fur and Fables mentioned in The Sun. I’m going to explain the process we went through and how the opportunity came about, and if you’d […]
