How teaching your dog tricks can improve your pics with photographer Liz Gregg
Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? Liz Gregg is a professional photographer and creator of the Instagram @blackwhite.gold account. The adventures of Elsa, Jeannie and Dolly have led to her being featured by […]
Using a PR company versus learning how to get your own publicity
Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you’ve thought about how you’d like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it. If that’s […]
Raising your profile by being an award winning pet business with Kirsty Skeates
Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love this interview with the Queen of […]
Publicity Tips From Pet Businesses
Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of petpreneurs who have landed fantastic press coverage to […]
Getting started with Google Analytics with Vicki Jakes
Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will demystify Google Analytics and […]
How to plan your pet business photoshoot
If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content out there on social media and our own […]
How to pitch yourself as a podcast guest
Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the benefit of being seen as a trusted source […]
Karen Boyce on landing her dog training business 30 pieces of PR in a year
As dog trainers were forced to stop working during the Coronavirus pandemic, behaviourist Karen Boyce knew that media coverage would keep her front of mind with dog owners. In the past 18 months alone, Karen, from Beastly Thoughts in Wales, has been featured more than 30 times in the press, including many times through lockdown. […]
Maintaining a positive mindset in your pet business with Sarah Baxter
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts, Barefoot Coaching. With her experience in the […]
Best Business Podcasts for the pet industry
Do you enjoy tuning in to podcasts to learn ways to build your pet business? There are pet business podcasts popping up all over the world where you can learn ways to boost your brand. I’ve rounded up a selection of shows that you can tune in to to improve your skills as a petpreneur. […]