Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […]
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media […]
Standing out on social media with your pet business with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws – specialising in treating […]
Building a buzz around your pet business with photography with Kerry Jordan
Who doesn’t love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it’s National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos. Kerry founded the awareness day three years ago and last […]
How to create an Awareness Day with Kerry Jordan
Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media diary, she decided to create her […]
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she’s specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and ‘untrainable’. You can listen to this as a podcast on the […]
Events for Pet Business Owners in 2020
Are you looking for ways to network, meet other pet professionals and learn to grow your pet business in 2020? There are pet business events taking place all over the UK this year ranging from conferences focusing on mindset and managing clients to trade shows. If you’re looking for innovative ideas you can implement in […]
10 tips on getting free publicity from the Bella Vasta podcast
Getting free publicity for your pet business doesn’t have to be difficult as I shared this week on the Bella Vasta podcast. Have you seen other people featuring in articles in newspapers and magazines and thought you’d like to do the same? In every town and city you will find lots of newspapers, magazines, radio […]
7 benefits of blogging as a pet business owner
Blogging in your pet business can help you attract clients and build a connection with the ones you already have. With so many different options when it comes to promoting businesses, trying something new can be overwhelming. Blogging takes time. You have to generate ideas, write the blog, make sure it’s optimised and find photos […]
What happens in a pet business blog planning session
Is blogging something you’d like to do as part of your pet business marketing? If the answer is yes but it’s something that you haven’t got off the ground just yet, then sitting down and planning can help. Back in 2017, I was in this position when I started my pet blog www.thepawpost.co.uk. I’d been […]
