What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with radio silence. It can be demoralising, […]
Julie Maxted from DogG8 shares her journey from PR to the pet industry
When Julie Maxted launched her Dog G8 product last year she knew that in order for it to be successful she needed media coverage. Aged 17, she’d worked in London for a PR agency, so she already knew about the importance of having publicity. But having been out of the game for nearly 20 years […]
How to win press coverage from Facebook groups with Jill Foster
Finding case studies for journalists is an ever evolving process. Before social media, reporters would use their physical contacts book – a book filled with phone numbers and details of people who could help with their story. But it’s all changed thanks to platforms like Facebook and Twitter where writers are able to find case […]
Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […]
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media […]
Standing out on social media with your pet business with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws – specialising in treating […]
Building a buzz around your pet business with photography with Kerry Jordan
Who doesn’t love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it’s National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos. Kerry founded the awareness day three years ago and last […]
How to create an Awareness Day with Kerry Jordan
Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media diary, she decided to create her […]
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she’s specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and ‘untrainable’. You can listen to this as a podcast on the […]
Events for Pet Business Owners in 2020
Are you looking for ways to network, meet other pet professionals and learn to grow your pet business in 2020? There are pet business events taking place all over the UK this year ranging from conferences focusing on mindset and managing clients to trade shows. If you’re looking for innovative ideas you can implement in […]