How to get your pet business Christmas Content Cracked


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Christmas is right around the corner and this is such an exciting time for you and your pet business.

People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more.

If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round.

So it’s vital for pet parents get to see you and for you to showcase how your products or services can enhance their holiday season.

And the sooner you spread the holiday cheer, the more sales and bookings you’re likely to make.

In this podcast, I’m sharing tips from my new Christmas Content Cracked guide, packed with social media ideas, campaign plans and more to help you connect with pet parents this holiday season.

Head here to get the Christmas Cracked Guide for just £9.99.

Listen in on the player link below

Key topics and timings in this episode:

0.20 – Introduction

0.50 – Why it’s important to plan ahead and think about Christmas in November or earlier.

1.53 – Spending on pets and pet products and why that’s good news for you and your pet business.

3.56 – How to get the Your Pet Business Christmas Content Cracked guide. 

4.10 – Report from Talking Retail study by Vyper – an online retail platform.

5.31- The different ways pet parents spend money and why it’s key to be creative.

6.13 – How having a holiday campaign can lead to sales for December and the New Year and why my Christmas Content Cracked guide can help you.

7.48 – How business owners feel about planning content.

8.44 – What to expect from the guide 

– how to create a Christmas offer.

– how to turn something you do all year round into a festive offer.

– who needs to see it.

– when you need to put your content out.

– inspiration for holiday content.

– marketing ideas to get your community involved.

11.00 – Case study Helen Scotty King.

11.56 – Case study Debbie Humphreys.

13.10 – Connecting the dots between your Christmas content and linking it to ways to earn money.

14.36 – What to do if you want to get your Christmas Content Cracked.

15.12 – What to do if you’d like more support.

Links mentioned in this episode:

Get your Christmas Content Cracked guide here for just £9.99 here:

Vyper research on spending on pets:

Find out more about Debbie Humphreys at Redhound for Dogs:

Learn about Zoe Willingham from Best Behaviour Dog Training:

See Helen ‘Scotty’ King’s creations:


Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive. After studying for a degree and a Masters, decided she wanted to have her work feature in a journal. It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of ...
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