Taking care of your emotional wellbeing is essential for anyone in the pet care industry, where the demands of supporting animals and humans can take their toll.
Andy Hale is a dog behaviourist, behaviour consultant for Pet Remedy and expert advisor for Canine Arthritis Management and combines his expertise in training with an understanding of mental health.
With a background in human psychology, Andy is passionate about supporting pet professionals like you in balancing client care with your emotional wellbeing.
In this episode, we explore Andy’s system designed to help people in the industry identify their core values and communicate their offerings with confidence.
This approach helps you share what you need to connect with people who are looking for your support, allowing you to thrive while helping your clients – both human and furry.
Andy reframes the often-daunting task of self-promotion and suggests viewing this process as an invitation rather than a sales pitch.
By sharing your values and work philosophy, you can attract clients who resonate with your approach, transforming ‘selling’ into a meaningful connection.
Whether you’re an established pet professional or just starting out, this conversation is packed with insights that I know you’ll find valuable.
Listen in on the player link below and you’ll find all the places where you can connect with Andy at the end of this post.
Key topics and timings:
0:20 – What to expect from this episode.
2:56 – Andrew explains how his Dog Centred Care community works.
4:21 – Why he’s looking to create Safe Space for pet professionals.
7:40 – How the emotional experiences pet professionals encounter can impact them.
17:05 – The ‘righting reflex’ and how this can impact how we operate online as business owners.
24:14 – How you can take the ‘invitation’ approach when it comes to working with and finding the right clients.
38:15 – The ‘task’ and ‘care’ approach and having a more holistic method when working as a pet professional, despite the ‘quick fix’ world we’re in.
44:00 – The five pillars Andrew works with in supporting his clients: find your story, purpose, structure, presence, and self.
53:19 – Taking time to recalibrate and figure out what you need to have a sustainable business.
57:31 – Working out what is ‘enough’ for you and resisting the pressure to strive for ‘more,’ measuring success on your own metrics.
58:44 – Stepping away from debates online while Andrew is happy to have conversations with balanced trainers and hear their approach.
1:00:02 – How Andy looks at his own priorities ahead of reacting.
1:03:10 – Thinking about purpose when you post online and creating thought-provoking content.
1:05:14 – Why we can’t keep everyone happy and feeling okay with that.
1:07:52 – Why we should be writing for people who need our support and may work with us, rather than other pet professionals or people who’ve already said no to us.
1:10:24 – Where to find out more about Andy and his community.
Links mentioned in this episode:
Find out more about Andy on his website: https://dogcc.org/
Join Andy’s community on Facebook
Dog Centred Care: https://www.facebook.com/groups/dogcc
Check out his YouTube channel with lots of amazing conversations:
https://www.youtube.com/c/dogcentredcare
Find his Pet Remedy Group:
https://www.facebook.com/groups/petremedyanimals
Connect on LinkedIn: https://www.linkedin.com/in/andrew-hale-2417b7b2/
Further listening and reading
Take a moment to reflect on how far you’ve come
Navigating the rollercoaster of running a small business
Putting you first in your pet business with Jane Ardern
Could imposter syndrome be your friend with Nicola Kinnard-Comedie
How to choose the right pet business coach
Harnessing your strengths to grow your pet business with Sasha Louise Smith
