Growing a successful online dog training business with Caroline Wilkinson

TAGS:

Spread the love:

What do you need to create a successful online dog training business?

Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online pet coach who created her digital business way before the world went online and she’s sharing her experience in this podcast chat.

Her background is in digital marketing, and when her first dog, Ezri, came into her life, she wanted to learn more about how our dogs think and feel.

So she decided to study dog training and behaviour, first shadowing another pet professional, then studying to become a trainer and a behaviourist.

Caroline built a local service business through networking, collaboration, supporting pet carers in her area, and was able to step away from marketing.

Then she decided to combine her former career and her passion to create Barket Place, an online training and support community for pet parents.

She works with pet brands as an expert, including Forthglade pet food and Dorwest Herbs, and has been featured in publications including the Telegraph, the Guardian, and Edition Dog.

In this interview, Caroline talks about her career as a pet professional and you’ll learn what goes on behind the scenes in running a successful online business.

Key topics and timings 

Introduction to Caroline’s business and her background in Digital Marketing. (1.30)

Why Caroline decided to make the transition to having an online business. (3.54)

Caroline talks about the challenges of launching an online dog training business. (7.03)

The importance of building an audience and marketing. (10.06)

How Caroline went about building a community to make her online business sustainable. (11.46)

The nuts and bolts of creating and building an online business and Caroline’s advice for other pet professionals thinking of taking their business online. (15.18)

Why it’s important to be visible and authentic. (18.24)

How collaboration and working with others can help you grow your online business. (22.21)

PR and media opportunities and their impact on Caroline’s authority. (24.54)

Why relationships and support are key when you’re working online. (27.32)

Navigating social media and stepping away from drama online. (30.02)

Caroline shares the marketing strategies she’d found have worked for her business. (32.06)

Why we mustn’t forget about prioritising well-being and self-care. (34.25)

Why it’s ok to do things your own way. (38.12)

What’s next for Caroline? (40.48)

Where to find out more about Caroline and Barket Place. (43.01)

Links mentioned in this episode

Visit Caroline’s website at www.barketplace.uk

Facebook: https://www.facebook.com/barketplace

Free Facebook group: https://www.facebook.com/groups/connectwithyourdog

Instagram: https://www.instagram.com/barketplace/

YouTube: https://www.youtube.com/channel/UCZb9QUR4sc6Fmq9R1j1D4Xg

Join our club: Barketplace.uk/club

Podcast: https://podcasts.apple.com/us/podcast/supporting-both-ends-of-the-lead/id1657034916

My interview with Caroline back in 2019 about Mindful Living and our dogs: https://thepawpost.co.uk/health/mindful-living-dogs-caroline-wilkinson/

Further listening

Putting you first and building a pet business that works for you with Jane Ardern

Creating meaningful content with Aileen Stevenson

What happens when your awareness day goes viral with Niki French

From corporate life to running a dog training empire with Zoe Willingham

Harnessing the power of your local community to grow your dog training business with Sandra Emmons

Is my Pets Get Visible membership right for you?

RELATED POSTS

As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience.  One of the best ways to ensure you’re consistent and can make the sales you hope for is by creating a social media calendar. In this blog post, ...
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses. A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making the leap to start her own business. As a dog mum and having studied an...
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay.  In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode. It has always been a dr...
What do you need to create a successful online dog training business? Caroline Wilkinson from ...

Work with me

Get Your Pet Business in the Press

Coaching

Tags

Follow Me on Instagram

Follow Me on Instagram

Leave a Reply

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.