Are you looking to grow your pet business by using Instagram?

Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.

It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.

Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with simple ways to grow your engagement and followers.

We also talk about the dark side of social media, and how Charlotte recently turned an unpleasant experience into an opportunity to showcase her expertise.

If you’d like to get more from your Instagram account, this is a must-listen, and many of the strategies Charlotte shares can be used on other platforms too.

Listen in on the player link below.

Key topics and timings in this episode:

0.20 – Episode overview.

1.10 – Charlotte and the different services she offers.

1.47 – How Charlotte found herself in the pet industry after COVID and leaving the travel industry.

5.05 – The challenges business owners face on social media, especially starting out and why it’s normal to feel overwhelmed at times.

7.47 – Charlotte’s advice for businesses who might feel nervous about being visible and small first steps to take to feel more comfortable.

9.46 – How Charlotte overcame an unpleasant experience of being trolled on social media. 

12.25 – Advice on navigating nasty people online.

16.14 – Dealing with the ever-changing demands of Instagram without losing your mind!

19.47 – Charlotte’s thoughts on why Instagram can benefit your pet business.

20.24 – Why you’re building a library of content as a pet business without even noticing.

22.22 – Charlotte’s five Instagram features.

22.48 – Feature 1 – Go live without going live, and how you can practice.

25.27 – Feature 2 – Engage with your community if you want engagement.

30.10 – Feature 3 – Remove the TikTok watermark and use Instagram to create your content.

35.17 – Feature 4 – Repurpose your content and look at changing the format of it, for example, carousel to reel.

37.38 – Feature 5 – Use stories, try out the different tools and have fun with it.

40.54 – Using the links on Instagram stories.

42.12 – How Charlotte would love to see pet businesses using Instagram.

43.55 – Where to find out more about Charlotte.

Links mentioned in this episode

Find out more about Charlotte on her website: https://petbusinesssupport.co.uk/

Follow her on Instagram: https://www.instagram.com/petbusinesssupport/

Connect on Facebook: https://www.facebook.com/petbusinesssupportuk

Listen to Charlotte’s podcast: 

https://petbusinessownerpodcast.podbean.com

See how Charlotte responded to her troll: https://www.facebook.com/share/p/UzqUpkHhfwun6sGs/

Further listening/reading 

Building a community for your pet business on Instagram with Helen Perry

Using LinkedIn for your pet business with Helen Pritchard

How to create a social media calendar

15 reasons to stop worrying about social media engagement

Putting your personality into your marketing with Alex McCann

Creating meaningful content with Aileen Stevenson