Getting your pet business seen everywhere with Carol Ashworth
Putting you and your pet business out there can feel like a minefield.We are continually told about what we should and shouldn’t be doing, what’s right and wrong.It can feel like we’re pulled in so many directions but the reality is to be visible, it’s about finding what works for you.In this episode I’m speaking […]
Getting started with pet business guest blogging
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand. It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist. I’m so chuffed […]
How losing her job inspired Lisette Van Riel to start DoggyWarriors to help rescue dogs
When Lisette Van Riel lost her job at the start of lockdown she decided she wanted to try to make a difference. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced. Heartbroken at the lack of funding and […]
Seven things to consider if you’re running a free challenge
Have you ever thought about running a free challenge so you can connect with more people in your business? Running challenges has got really popular over the last few years, ranging from fitness ones to dog training to learning skills to help your business. It’s likely that you will have joined in at least a […]
How teaching your dog tricks can improve your pics with photographer Liz Gregg
Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? Liz Gregg is a professional photographer and creator of the Instagram @blackwhite.gold account. The adventures of Elsa, Jeannie and Dolly have led to her being featured by […]
Using a PR company versus learning how to get your own publicity
Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you’ve thought about how you’d like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it. If that’s […]
Raising your profile by being an award winning pet business with Kirsty Skeates
Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love this interview with the Queen of […]
Publicity Tips From Pet Businesses
Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of petpreneurs who have landed fantastic press coverage to […]
How to find your voice in your content with Rikki Sullivan
When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them feel that what we provide is right for them. Words […]
Seven ways collaborations can help you promote your pet business
Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole new audience and by bringing fresh faces, views and […]