7 benefits of blogging as a pet business owner
Blogging in your pet business can help you attract clients and build a connection with the ones you already have. With so many different options when it comes to promoting businesses, trying something new can be overwhelming. Blogging takes time. You have to generate ideas, write the blog, make sure it’s optimised and find photos […]
What happens in a pet business blog planning session
Is blogging something you’d like to do as part of your pet business marketing? If the answer is yes but it’s something that you haven’t got off the ground just yet, then sitting down and planning can help. Back in 2017, I was in this position when I started my pet blog www.thepawpost.co.uk. I’d been […]
What to expect at the PIF Petindex Trade Show 2020
Are you thinking of attending the Pet Industry Federation Petindex show in 2020? The event is being held at the Marshall Arena in Milton Keynes on April 26 and 27th and is free to attend. Anyone who already has a pet business or is thinking of setting up a pet business is welcome. There will […]
Dominic Hodgson – How handing out flyers built a six figure business
When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack Leader Dog Adventures has a team […]
Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is that many go unopened because […]
Should you use a Press Release Distribution Service for your pet business?
Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want to get your business […]
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even having worked in the media since 1999, I still am. The thought of being ignored or worst still, being told your idea is […]
How to reach 1 million people in a month on Facebook with Sarah Robinson
Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and Jelly’s which is a review website described as ‘Which for Dogs,’ […]
Five places you can get media coverage for your pet business
If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When you’re at the stage where you think […]
How media coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do. But having your name and business featured […]