Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is that many go unopened because […]
Should you use a Press Release Distribution Service for your pet business?
Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want to get your business […]
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even having worked in the media since 1999, I still am. The thought of being ignored or worst still, being told your idea is […]
How to reach 1 million people in a month on Facebook with Sarah Robinson
Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and Jelly’s which is a review website described as ‘Which for Dogs,’ […]
Five places you can get media coverage for your pet business
If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When you’re at the stage where you think […]
How media coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do. But having your name and business featured […]
How Vicky Gunn swapped the boardroom for Millie’s Beach Huts
Vicky Gunn runs Millie’s Beach Huts and Millie’s Pet Services but just five years ago she was bordering on burnout as a frazzled accountant. She took her Spaniel Millie away for a day out to Walton-on-the-Naze in Essex, hired a beach hut and fell so in love with it she decided to buy one herself. […]
How to ensure your website is PR ready with Kieran Thomas
This week I’m talking to website expert Kieran Thomas about a scenario business owners dream of – going viral. Hundreds, thousands, even millions of people trying to find out about why they do all at the same time and this can totally happen if you’re a petpreneur. Imagine your product or service being mentioned on […]
Aneisha from Scrumbles on what it’s really like in the Dragons’ Den
Were you on the edge of your seat watching Scrumbles on Dragons’ Den when they turned down Deborah Meaden’s offer? Husband and wife team Jack Walker, 32, and Aneisha Soobroyen, 31, were looking for £60,000 investment for a 10 per cent of their pet food brand. It was sooooooo tense. All the Dragons were fascinated […]
What happens when you take a week off social media
Have you ever thought about what it would be like to go off social media for a week? Are you guilty of checking into Facebook, Twitter or Instagram or all three several times a day, or hour even? I hold my hands up – I’m guilty of this. Last Friday I jetted off to sunny […]
