Karen Maher on switching career from Fashion PR to Dog Trainer
Have you found your way into the pet industry as a second, third or fourth career? Did you once dream of escaping your old job to follow your passion? Karen Maher, a dog trainer and behaviourist and founder of Maher and Hound, felt the same. After 20 years working in London in fashion PR, Karen […]
How to find stories in your pet business
If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write about who or what they want. They […]
The impact of Coronavirus on pet businesses with the Pet Industry Federation
Nigel and Alexandra Baker from the Pet Industry Federation share how pet businesses have adapted and thrived post lockdown. They talk about the steps they put in place to try to protect people’s livelihoods in the early stages of lockdown when the world was turned on its head. And they share advice on how petpreneurs […]
What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with radio silence. It can be demoralising, […]
Julie Maxted from DogG8 shares her journey from PR to the pet industry
When Julie Maxted launched her Dog G8 product last year she knew that in order for it to be successful she needed media coverage. Aged 17, she’d worked in London for a PR agency, so she already knew about the importance of having publicity. But having been out of the game for nearly 20 years […]
How to win press coverage from Facebook groups with Jill Foster
Finding case studies for journalists is an ever evolving process. Before social media, reporters would use their physical contacts book – a book filled with phone numbers and details of people who could help with their story. But it’s all changed thanks to platforms like Facebook and Twitter where writers are able to find case […]
Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage can elevate your […]
Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […]
27 ideas to help you promote your pet business
Do you ever struggle to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing how to support your clients can […]
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media […]