How to create an Awareness Day with Kerry Jordan
Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media diary, she decided to create her […]
How to prepare for a media interview in 10 simple steps
Have you pitched an idea about your pet business to a journalist and had a positive response? First of all, congratulations! Journalists get hundreds of approaches every day from members of the public, PR companies and freelances. So, if you’ve had a reply and they want to speak to you, that’s fantastic. What’s important now is […]
Writing a book and how it can boost your pet business with Claire Lawrence
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about canine behaviour. Throwing herself […]
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she’s specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and ‘untrainable’. You can listen to this as a podcast on the […]
Events for Pet Business Owners in 2020
Are you looking for ways to network, meet other pet professionals and learn to grow your pet business in 2020? There are pet business events taking place all over the UK this year ranging from conferences focusing on mindset and managing clients to trade shows. If you’re looking for innovative ideas you can implement in […]
10 tips on getting free publicity from the Bella Vasta podcast
Getting free publicity for your pet business doesn’t have to be difficult as I shared this week on the Bella Vasta podcast. Have you seen other people featuring in articles in newspapers and magazines and thought you’d like to do the same? In every town and city you will find lots of newspapers, magazines, radio […]
7 benefits of blogging as a pet business owner
Blogging in your pet business can help you attract clients and build a connection with the ones you already have. With so many different options when it comes to promoting businesses, trying something new can be overwhelming. Blogging takes time. You have to generate ideas, write the blog, make sure it’s optimised and find photos […]
What happens in a pet business blog planning session
Is blogging something you’d like to do as part of your pet business marketing? If the answer is yes but it’s something that you haven’t got off the ground just yet, then sitting down and planning can help. Back in 2017, I was in this position when I started my pet blog www.thepawpost.co.uk. I’d been […]
What to expect at the PIF Petindex Trade Show 2020
Are you thinking of attending the Pet Industry Federation Petindex show in 2020? The event is being held at the Marshall Arena in Milton Keynes on April 26 and 27th and is free to attend. Anyone who already has a pet business or is thinking of setting up a pet business is welcome. There will […]
Dominic Hodgson – How handing out flyers built a six figure business
When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack Leader Dog Adventures has a team […]