How to create content to connect with new pet owners
Thanks to the lockdowns there are more new pet owners in every town, city and village across the UK. Everywhere you go, you can’t move for pandemic puppies. Animal charities now have huge waiting lists for adoptions. And if you’re a pet business owner this is good news – because the new pet parents will […]
Jade Statt from StreetVet and their mission to help homeless pet owners
Jade from StreetVet is my first guest in my new Change Maker series, set up to shine a light on people doing extraordinary things to help animals. Jade co-founded StreetVet along with another vet, Sam Joseph in 2016. StreetVet is a charity delivering free care for the homeless and their pets on the streets of […]
Carla Finzel’s mission for every pet to access a District Vet Nurse
Carla Finzel is a district vet nurse who is pioneering a revolutionary service allowing pets to receive the medical care they need in their own homes. It’s no longer just humans who can benefit from expert medical care at home when it’s needed. Carla is my second guest in my new Change Maker series, which […]
Using case studies to raise the profile of your pet business with Jenna Sloan
If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study. Case studies share their real life experiences of all kinds of things, from setting up a business in lockdown to having a pet that weighs more than you! My membership clients […]
How to create content for your pet business when you’re not a confident writer
When you start a business of your own, writing about what it is that you do or the product you create can be overwhelming. You might worry that you sound bossy, or that you’re boasting, or bigging yourself up too much. Yet we have to consistently create content for the many different communication channels; our […]
How to use Awareness Days to promote your pet business
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month. They’re used […]
Karen Maher on switching career from Fashion PR to Dog Trainer
Have you found your way into the pet industry as a second, third or fourth career? Did you once dream of escaping your old job to follow your passion? Karen Maher, a dog trainer and behaviourist and founder of Maher and Hound, felt the same. After 20 years working in London in fashion PR, Karen […]
How to find stories in your pet business
If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write about who or what they want. They […]
The impact of Coronavirus on pet businesses with the Pet Industry Federation
Nigel and Alexandra Baker from the Pet Industry Federation share how pet businesses have adapted and thrived post lockdown. They talk about the steps they put in place to try to protect people’s livelihoods in the early stages of lockdown when the world was turned on its head. And they share advice on how petpreneurs […]
What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with radio silence. It can be demoralising, […]