Dog Photographer Kerry Jordan’s National Dog Photography Day goes viral
When Kerry Jordan registered National Dog Photography Day as an awareness day in 2018, she never imagined it would go viral. As she spends her days capturing pooches, she wanted to create a day where pet parents could post as many of their photos as they liked. What started as a bit of fun and […]
How to stop your pet business being seen as a side hustle
Does your pet business feel like a side hustle? In my Facebook group, I’ve had a number of people post recently saying they haven’t felt their business is taken seriously. Feeling like what you do is more of a ‘hobby’ or ‘little job’ can be crushing. It eats into your self esteem and chips away […]
Learn from 20 experts in the Empowered Petpreneur series
If you’d like to learn different ways to promote your pet business that won’t cost you a penny you might like to join in the Empowered Petpreneur Series. It’s taking place online over five days next week – July 15-19th. Each day there are four seminars that you can watch online for free. The series […]
Build Your Audience Through Content Marketing
Regular readers will know I’m all about creating engaging and helpful content as a pet entrepreneur because of how it’s helped in my own business. As a pet blogger, I grew my blog in a short space of time. It featured in the UK Top 10 Pet Blogs five months after launching. With my journalist […]
Expert Social Media Tips from Build Your Audience Live
This week I’ve been in London at Build Your Audience Live, an event run by Janet Murray, a former journalist turned marketing expert. Whatever business you’re in, whether it’s selling products like pet accessories, or a service like dog walking or pet sitting, you need an audience. Obvious, I know, but as we turn to […]
Five easy ways to collaborate on your pet business blog
You know blogging will have a positive impact on your business but how do you keep coming up with ideas? If you want to keep things fresh on your website, then consider collaborating with people and brands offering services and products that complement what you do. These five tips explain how to find subjects your […]
Why hire a professional photographer for your pet business
When I pitch ideas about pet businesses to journalists, one problem that comes up over and over again is the lack of suitable photographs. Often, pet business owners are so busy doing what they actually do (which is great) that things like having photoshoots aren’t considered a priority. But if you want to get your […]
Five fears about blogging – and how you can overcome them
Is starting a blog for your pet business one of the many things on your to-do list? You know you need to get cracking but there’s so many other things to do, and it’s something that lingers at the bottom of the pile. If this sounds familiar, it’s ok. I’ve been there. In fact I […]
Marie Yates on her social enterprise Canine Perspective CIC
The first time I met Marie she made me cry. In a good way. We were at the Purina Better With Pets forum in Barcelona in June 2018. Marie was one of five organisations invited to speak about their work with the chance to win £75,000 prize. As it was, everyone won which was brilliant. […]
Ten reasons why guest blogging can help your pet business
Do you guest blog for your pet business? As well as working as a journalist and content creator, I have a pet blog www.thepawpost.co.uk and sometimes I’m asked to contribute to other websites. It’s usually a short interview or some comments on various subjects. I’ve written about blogging, caring for a senior dog, bereavement, travelling […]