Build Your Audience Through Content Marketing
Regular readers will know I’m all about creating engaging and helpful content as a pet entrepreneur because of how it’s helped in my own business. As a pet blogger, I grew my blog in a short space of time. It featured in the UK Top 10 Pet Blogs five months after launching. With my journalist […]
Expert Social Media Tips from Build Your Audience Live
This week I’ve been in London at Build Your Audience Live, an event run by Janet Murray, a former journalist turned marketing expert. Whatever business you’re in, whether it’s selling products like pet accessories, or a service like dog walking or pet sitting, you need an audience. Obvious, I know, but as we turn to […]
Five easy ways to collaborate on your pet business blog
You know blogging will have a positive impact on your business but how do you keep coming up with ideas? If you want to keep things fresh on your website, then consider collaborating with people and brands offering services and products that complement what you do. These five tips explain how to find subjects your […]
Why hire a professional photographer for your pet business
When I pitch ideas about pet businesses to journalists, one problem that comes up over and over again is the lack of suitable photographs. Often, pet business owners are so busy doing what they actually do (which is great) that things like having photoshoots aren’t considered a priority. But if you want to get your […]
Five fears about blogging – and how you can overcome them
Is starting a blog for your pet business one of the many things on your to-do list? You know you need to get cracking but there’s so many other things to do, and it’s something that lingers at the bottom of the pile. If this sounds familiar, it’s ok. I’ve been there. In fact I […]
Marie Yates on her social enterprise Canine Perspective CIC
The first time I met Marie she made me cry. In a good way. We were at the Purina Better With Pets forum in Barcelona in June 2018. Marie was one of five organisations invited to speak about their work with the chance to win £75,000 prize. As it was, everyone won which was brilliant. […]
Ten reasons why guest blogging can help your pet business
Do you guest blog for your pet business? As well as working as a journalist and content creator, I have a pet blog www.thepawpost.co.uk and sometimes I’m asked to contribute to other websites. It’s usually a short interview or some comments on various subjects. I’ve written about blogging, caring for a senior dog, bereavement, travelling […]
How to find a story around your pet business that journalists will love
Getting coverage your pet business in a national newspaper, magazine, TV or radio show is really tough. So today I’m talking about how Kerry Jordan got her pet photography business Fur and Fables mentioned in The Sun. I’m going to explain the process we went through and how the opportunity came about, and if you’d […]
Choosing the right clients for your pet business
Have you ever had to deal with a nightmare client? The type of person who just doesn’t get you and what you do. Who questions your decisions, despite you being the expert. Who wants to wring every last bit out of the service you offer so they get their money’s worth? Who is more likely […]
Kate Taylor – from the classroom to a directory for dogs!
Kate Taylor runs the doggy directory, Dotty4Paws.co.uk, a one stop place for everything a dog owner needs. A self confessed Crazy Dog Lady, Kate set up her website four years ago to help connect dog businesses with owners. We first met online in 2017 when I started my pet blog www.thepawpost.co.uk, then in real life […]