Kirsty Skeates – From hydrotherapy to helping pet pros with Pet Biz AI
Kirsty Skeates is the founder of Pet Biz AI – a set of powerful, pet industry-specific AI tools designed to make life easier for small business owners. She started out running a successful hydrotherapy centre in Beverley, Hull, and was one of the very first guests on this podcast, talking about awards. Now, she’s ditched […]
What is The Planner Club and should you join?

Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. Thatโs exactly why I created the Pet Business Content Planner – and this year Iโve created more support to help you use it, The Planner Club. If youโve clicked on this blog […]
‘Why I want to make sure every pet in a car is safe’ Claire Harris from Pets2Places
Claire Harris is the founder of Pets 2 Places – the UKโs first pet taxi franchise and talks about why she’s on a mission to educate owners about pet travel safety. Her business started back in 2014 when Claire had the idea to make a taxi service for pets, and with a ยฃ10 phone and […]
Should you buy the Pet Business Content Planner and Companion?
Are you thinking of buying my Pet Business Content Planner and Companion? In this episode, Iโm talking all about why I created it, who itโs for, and how it can help you. This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised. Iโll walk you […]
Gemma Glover from The Pet Carpenter on creating furniture pets and humans love

Gemma Glover from The Pet Carpenter and her brother Harry started their business almost by accident – making bespoke furniture for pets. It all began during the pandemic, when Harry couldnโt work as a carpenter and a chance Facebook message led him to create his very first pet bedroom. In this episode, Gemma – his […]
Victor Carpio – Taking the stress out of teeth cleaning for cats with the Dental Wand
When Victor Carpio rescued a tiny kitten from a sewer in Peru, he had no idea it would lead to him inventing a product that would help thousands of cats all over the world live healthier lives. Victor is the founder of Inventorcat and the creator of the Dental Wand – which is a toothbrush […]
Kate Hart on The Sniffer Shop and creating nose joy for dogs
When Kate Hart started making scentwork kits for her own dogs and her clients, they went down a storm and led to her creating The Sniffer Shop. Kate became a dog trainer ten years ago after a terrifying accident which led to her spending months in a wheelchair and stepping away from her old career […]
Jo Scott – The dog portrait that changed my life and launched my art business
Jo Scott is a dog artist, illustrator, Substacker and creative business owner whose work now reaches people all over the world. Yet just over a decade ago, Jo was working in corporate and dreaming of creating her own greetings cards, something that had been at the back of her mind since Uni. Her business, Jo […]
Clayton Payne – What I’ve learned in 30 years in the pet industry

Clayton Payne is a pet industry expert whoโs been in the trade for over three decades โ and whoโs built one of the UKโs most well-known and well-respected wholesale businesses from scratch. He shares what it was like starting out as a young lad knocking on doors trying to get products into shops, how he […]
Pet business content and social media calendar
If youโve ever felt like creating content for your pet business is like being on a hamster wheel that never stops spinning, you’re not on your own. Since 2019, Iโve worked with hundreds of pet business owners to help them get visible and promote what they do. One thing that comes up time and time […]