What’s your pet business culture, and why it matters?
Have you ever thought about the culture of your pet business? This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own. Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business. It plays […]
The impact of having your research published in an academic journal with Tracey McLennan
Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive. After studying for a degree and a Masters, decided she wanted to have her work feature in a journal. It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of dogs. And earlier […]
Getting comfortable, confident and consistent with your pet business content
You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do? When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice. […]
Keeping up with the content monsters so you stay visible with Natasha Courtenay-Smith
This week on the ‘Your Pet Business, Your Way’ podcast, I’m chatting with Natasha Courtenay Smith, a journalist turned digital marketing expert who owns several businesses, including Buddy and Lola, a pet supplement brand. Natasha is a powerhouse with a capital ‘P’ when it comes to marketing, and we discuss content monsters and the lessons […]
How to get your pet business Christmas Content Cracked
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’ll likely be in high demand […]
The power of taking a pause in your pet business
When you run a business, it can feel like you never stop and there’s so much you need to do. This week’s podcast is about the importance of taking a pause every now and then to take stock, see what’s working, and give yourself a chance to take a breath! I’m talking about how pause […]
Putting you first and creating a pet business that makes you happy with Jane Ardern
When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money? I’m chatting about this with my podcast guest Jane Ardern, and whether you really do need to grow a huge pet business. Or if it’s ok to […]
Navigating the rollercoaster of running your own pet business
When you started your small business, did you think there would be a smooth path to growth, an upward trajectory? This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs. The highs are those […]
Grow your pet business through in-person networking with Hayley Hilton
Can you grow a pet service business via in-person networking? Hayley Hilton, a canine massage practitioner and pet sitter says ‘yes you can.’ Hayley has been in the pet industry since 2014 after she started her own Hotel for Dogs. Later, she studied to become a massage therapist and wanted to get the word out […]
Using your creativity and AI tools to streamline your pet business content
Are you wondering whether you should use tools like ChatGPT and other AI platforms in your pet business content marketing? Perhaps you’ve read the headlines and are feeling uncertain about whether they’re right for you, or you’re curious as to how they could help? In this podcast episode, I’m talking about how AI is in […]
