How to give awesome radio interviews with Anna Webb
Is getting on the radio one of your goals for your pet business? Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too. Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh. […]
Get Your Pet Business in the Press in five simple steps
Is getting press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make […]
What happens in a Get Your Pet Business in the Press session
Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and […]
How to work with a graphic designer with Alison Price
Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortable. You don’t […]
Effective ways to reach people in your local community with Collin Funkhouser
Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you’d like to target people in your local community who aren’t on social media and be the talk of the town […]
Seven simple ways to become the go-to expert
Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […]
Behind the scenes at the Pet Industry Federation Awards 2021
Were you at the Pet Industry Federation awards or are you thinking of entering your business in the future? The awards took place in Northampton on October 21st 2021 with 250 pet business owners coming together to celebrate the work they do. Having been postponed several times due to the Coronavirus pandemic, it was a […]
SEO explained for your pet business with Malcolm Maybury
Do you have a lovely website but you’re not getting the traffic you expected? Maybe you’ve spent hours, days or even weeks making your website look stunning but you’re feeling puzzled as it’s not bringing in the leads that you hoped for? Perhaps you worked crafted it yourself but your website is buried far down […]
How to start a podcast for your pet business with Ant McGinley
Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over four million* podcasts available to listen to. That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights. Another study by Statista found 16 million […]
How much advice should I give away for free in my pet business?
How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that know, like and trust. […]