Thoughts on navigating emotional events in your pet business marketing
How do you go about navigating emotional events in your pet business when it comes to your marketing and talking about the work that you do? I’m sharing this post on Friday September 9th 2022 following the sad news about the passing of Queen Elizabeth. I’m based in the UK and people here are very […]
If you’re not visible who misses out?
Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss […]
How to get more reviews for your pet business
Would you love to have more reviews for your pet product or service? You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops? People are busy going about their day, they’re not thinking about raving about you on the internet, so how do […]
Consider your clients and not other dog trainers on social media with Erin Moore
Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry? If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals. It’s for you if you feel like your social media […]
Profile raising ideas for your pet business this summer
Are you looking for inspiration for ideas for your pet business this summer? The hot weather presents so many content and media opportunities. From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy. Having your content planned out […]
How to start a pet blog or pet business blog
Thinking of starting a pet blog or a blog for your pet business? Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight. It’s a platform you control, where you’re not at the mercy of ever changing […]
Why I chose publicity coaching for pet businesses over done for you PR
Are you wondering whether you should learn how to do your own PR by working with a coach? If so, this podcast will explain the difference between coaching and done for you PR, and if you have a pet business and are looking for support and would like to chat about working together on this, […]
In the spotlight with Stephanie Zikmann from the Holistic Grooming Academy
In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer. She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over […]
How winning the Theo Paphitis SBS award can raise your pet business profile
Are you looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday? It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den. It is amazing for your pet business profile, a brilliant and super easy way to get press […]
How to stop comparisonitis holding you back in your pet business with Kate Hoyle
Have you ever suffered from comparisonitis? You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’ Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt? Whilst […]