Reflecting on 2023, business buddies and looking forward to 2024
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget? This week’s podcast is about reflecting on the last 12 months, because there will be high points and inside of the challenges there are always lessons. It’s also about looking forward to 2024 and thinking […]
What’s your pet business culture, and why it matters?
Have you ever thought about the culture of your pet business? This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own. Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business. It plays […]
Getting comfortable, confident and consistent with your pet business content
You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do? When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice. […]
Keeping up with the content monsters so you stay visible with Natasha Courtenay-Smith
This week on the ‘Your Pet Business, Your Way’ podcast, I’m chatting with Natasha Courtenay Smith, a journalist turned digital marketing expert who owns several businesses, including Buddy and Lola, a pet supplement brand. Natasha is a powerhouse with a capital ‘P’ when it comes to marketing, and we discuss content monsters and the lessons […]
Navigating the rollercoaster of running your own pet business
When you started your small business, did you think there would be a smooth path to growth, an upward trajectory? This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs. The highs are those […]
Using your creativity and AI tools to streamline your pet business content
Are you wondering whether you should use tools like ChatGPT and other AI platforms in your pet business content marketing? Perhaps you’ve read the headlines and are feeling uncertain about whether they’re right for you, or you’re curious as to how they could help? In this podcast episode, I’m talking about how AI is in […]
Which type of core content is right for your pet business?
Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business? If so this podcast episode is for you, as it will help you decide which style of content is right for you. And if you choose the one that’s most suited to your skills […]
Behind the scenes – doing visibility my way at Sunnyside Cottage
Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog friendly holiday cottage? I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own. That changed in April 2023 when I […]
The power of building relationships to grow your business with Kerry Jordan
Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year. She works with small pet brands helping them showcase their work beautifully through her photography. Kerry says the key thing she has done to grow her business is build relationships with people in her […]
Introducing the Your Pet Business Content, Your Way podcast
Welcome to the first episode of the Your Pet Business Content Your Way podcast. This show is for you if…. You want to do things that feel right for you, that feel comfortable, that feel like you’re being true to yourself. You can’t be bothered with the things you must do, if you’re sick of […]