Seven simple ways to become the go-to expert
Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […]
Behind the scenes at the Pet Industry Federation Awards 2021
Were you at the Pet Industry Federation awards or are you thinking of entering your business in the future? The awards took place in Northampton on October 21st 2021 with 250 pet business owners coming together to celebrate the work they do. Having been postponed several times due to the Coronavirus pandemic, it was a […]
SEO explained for your pet business with Malcolm Maybury
Do you have a lovely website but you’re not getting the traffic you expected? Maybe you’ve spent hours, days or even weeks making your website look stunning but you’re feeling puzzled as it’s not bringing in the leads that you hoped for? Perhaps you worked crafted it yourself but your website is buried far down […]
How to start a podcast for your pet business with Ant McGinley
Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over four million* podcasts available to listen to. That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights. Another study by Statista found 16 million […]
How much advice should I give away for free in my pet business?
How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that know, like and trust. […]
15 lessons I’ve learned in 15 years running a small business
This month marks 15 years since I first went freelance. Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it! Since 2006, when I left my staff job, there has been huge changes in the media, my business and my personal life. […]
Sustainability and what it means for your pet business with Jo Baker
Would you love to know more about how to have an eco friendly, sustainable pet brand? Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time? It can be really overwhelming considering not just your business but the planet too, there are so many […]
Using LinkedIn to grow your pet business with Helen Pritchard
Wonder whether LinkedIn could work for your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Or – and this is sooo common – you’ve dismissed it thinking ‘LinkedIn isn’t for pets!’ It can seem scary adding another social channel string to our bow as a small business. […]
How to deal with criticism from people in your industry
Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is brave. We […]
How to find your voice in your content with Rikki Sullivan
When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them feel that what we provide is right for them. Words […]