Taking the fear out of putting up prices with Sally Farrant
How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant – aka The Pricing Queen – talks about what gets in the way of us putting up our prices. She explains […]
How to use Awareness Days to promote your pet business
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month. They’re used […]
Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage can elevate your […]
27 ideas to help you promote your pet business
Do you ever struggle to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing how to support your clients can […]
How to make the most out of being featured in a competition
Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines, online publications, blogs, podcasts, on the radio and TV and whether […]
How early do I need to contact journalists with my story?
Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you’re thinking of pitching anything related to Christmas you […]
How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it came to standing […]
Why blogging can help your pet business be more visible
Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your products and services and think […]
Creating FOMO for your pet business with May King Tsang
Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people and be more visible is […]
Figuring out Facebook Ads for your pet business with Jo Francis
Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got stuck This week I’m speaking to Facebook Ads expert […]
