15 lessons I’ve learned in 15 years running a small business
This month marks 15 years since I first went freelance. Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it! Since 2006, when I left my staff job, there has been huge changes in the media, my business and my personal life. […]
Sustainability and what it means for your pet business with Jo Baker
Would you love to know more about how to have an eco friendly, sustainable pet brand? Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time? It can be really overwhelming considering not just your business but the planet too, there are so many […]
Using LinkedIn to grow your pet business with Helen Pritchard
Wonder whether LinkedIn could work for your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Or – and this is sooo common – you’ve dismissed it thinking ‘LinkedIn isn’t for pets!’ It can seem scary adding another social channel string to our bow as a small business. […]
How to deal with criticism from people in your industry
Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is brave. We […]
Seven ways collaborations can help you promote your pet business
Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole new audience and by bringing fresh faces, views and […]
Dos and don’ts when dealing with journalists
Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you the potential to go on to […]
Taking the fear out of putting up prices with Sally Farrant
How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant – aka The Pricing Queen – talks about what gets in the way of us putting up our prices. She explains […]
How to use Awareness Days to promote your pet business
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month. They’re used […]
Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage can elevate your […]
27 ideas to help you promote your pet business
Do you ever struggle to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing how to support your clients can […]