Behind the scenes of the first year running Sunnyside Cottage
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode. It has always been a dream to have a holiday cottage and […]
Heather Stevens’ mission to educate pet professionals on the Canine Functional Characters
Can understanding the different functional characters of the dogs you support help you as a pet professional? Heather Stevens is a dog trainer who is on a mission to educate people in the industry around this topic and she believes it can. She’d spent her life training dogs and 10 years studying the work of […]
Do qualifications matter as a pet professional?
Do qualifications matter when you’re working as a pet professional or running a pet business? This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry. It might be that you run a business creating products, and your qualifications might be […]
In the spotlight with Helen King from Scotty’s Cartoons
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life. She works with all kinds of clients, including holiday cottage owners, product makers, coaches, and people providing pet services, capturing the essence of what they do. Helen says she was ‘rubbish’ at drawing growing […]
20 takeaways from the Business Of Pets conference 2024
This week the Pet Industry Federation ran its second Business of Pets event, a two-day conference bringing together brands and experts. It was a mix of expert talks, panel discussions, workshops, and pitches from nine pet brands for the Innovation Prize. As CEO of PIF, Nigel Baker said in his opening address, it’s important to […]
Choosing the right pet business membership
Would you like support in growing your pet business and to feel part of a community by joining a membership? It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to figure out. Being part of a community of other people who are in your industry […]
Harnessing your strengths to grow your pet business with Sasha Louise Smith
Can playing to your strengths rather than focusing on your challenges help you feel more comfortable with self-promotion? Sasha Louise Smith, a life coach supporting dog professionals, says embracing what makes you unique can help your business thrive, on your own terms. Sasha has worked in the dog industry since 2015, as a walker, trainer […]
Get confident with selling in your pet business with Sara Dalrymple
Are you fed up with feeling awkward when selling your product or service? If so, I think you’ll love this episode with sales expert Sara Dalrymple, author of More Sales Please, where we’re talking about letting go of the discomfort you feel around asking for money. You started your business because you wanted to do […]
Ten takeaways from Theo Paphitis’ Small Business Sunday Event 2024
Each year, Theo Paphitis hosts his Small Business Sunday winner’s event in Birmingham to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and his panel of experts provide a wealth of encouragement and line up fabulous speakers to educate and inspire you. This year, we had talks on […]
Is my Pets Get Visible pet business membership right for you?
This week on the podcast, I’m talking about my Pets Get Visible membership so you can see whether you might be a good fit to be part of it. It’s an affordable solution for pet business owners who want to feel more comfortable and confident talking about what they do. For pet professionals who want […]