Keeping up with the content monsters so you stay visible with Natasha Courtenay-Smith
This week on the ‘Your Pet Business, Your Way’ podcast, I’m chatting with Natasha Courtenay Smith, a journalist turned digital marketing expert who owns several businesses, including Buddy and Lola, a pet supplement brand. Natasha is a powerhouse with a capital ‘P’ when it comes to marketing, and we discuss content monsters and the lessons […]
Navigating the rollercoaster of running your own pet business
When you started your small business, did you think there would be a smooth path to growth, an upward trajectory? This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs. The highs are those […]
Using your creativity and AI tools to streamline your pet business content
Are you wondering whether you should use tools like ChatGPT and other AI platforms in your pet business content marketing? Perhaps you’ve read the headlines and are feeling uncertain about whether they’re right for you, or you’re curious as to how they could help? In this podcast episode, I’m talking about how AI is in […]
Which type of core content is right for your pet business?
Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business? If so this podcast episode is for you, as it will help you decide which style of content is right for you. And if you choose the one that’s most suited to your skills […]
Behind the scenes – doing visibility my way at Sunnyside Cottage
Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog friendly holiday cottage? I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own. That changed in April 2023 when I […]
The power of building relationships to grow your business with Kerry Jordan
Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year. She works with small pet brands helping them showcase their work beautifully through her photography. Kerry says the key thing she has done to grow her business is build relationships with people in her […]
Introducing the Your Pet Business Content, Your Way podcast
Welcome to the first episode of the Your Pet Business Content Your Way podcast. This show is for you if…. You want to do things that feel right for you, that feel comfortable, that feel like you’re being true to yourself. You can’t be bothered with the things you must do, if you’re sick of […]
Why I’ve decided to end the Publicity for Pet Businesses podcast
After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover. I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed. The advice I’ve shared […]
How to create a bank of ‘anytime’ content for your pet business
Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re stuck for what to say. Material that you’ve created, so it’s not something you’ll see other businesses sharing, and content that’s unique to you and […]
10 ways to use ChatGPT in your pet business content marketing
Have you been reading about ChatGPT and other AI tools and wondering if they might be helpful in your pet business? When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure how I would feel using AI to write but my mind was totally blown away by it. Chat GPT is OpenAI’s […]
