Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is that many go unopened because […]
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even having worked in the media since 1999, I still am. The thought of being ignored or worst still, being told your idea is […]
How media coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do. But having your name and business featured […]
Five easy ways to collaborate on your pet business blog
You know blogging will have a positive impact on your business but how do you keep coming up with ideas? If you want to keep things fresh on your website, then consider collaborating with people and brands offering services and products that complement what you do. These five tips explain how to find subjects your […]
How to find a story around your pet business that journalists will love
Getting coverage your pet business in a national newspaper, magazine, TV or radio show is really tough. So today I’m talking about how Kerry Jordan got her pet photography business Fur and Fables mentioned in The Sun. I’m going to explain the process we went through and how the opportunity came about, and if you’d […]
Summer content and social media ideas for pet business owners
Are you looking for inspiration Summer content for your pet business? You know posting on your website will help attract customers but when you try to think of things to write about your mind goes blank. It happens to us all. But sometimes, a content idea can come and bash you in the face! This […]
How to reach customers for your pet business if they’re not on social media
Social media is such a huge part of our lives now that we assume everyone is on there – but it’s not always the case. During lockdown there has been a rise in demand for pets with charities like the RSPCA, Dogs Trust and smaller rescues like Hope Rescue and Dogs4Rescue reporting more people want […]
Five easy ways to create social media content for pet business owners
Do you love creating content? Or is it one of the dreaded things that lingers on the bottom of your to-do list? Whatever answer you give – I hear you. Because some days I’ll have a story, article, piece or content or press release to do and it writes itself. Other days I can’t string […]