Why every pet business should have a win folder
Do you keep track of the wins in your pet business? We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff. Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy. Then, when we’re […]
Being brave and putting your pet business out there with Osmaan Sharif
Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’ Perhaps you’re worried about what people will say or criticise something you’ve said? If you were nodding away to any […]
How to deal with criticism from people in your industry
Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is brave. We […]
How losing her job inspired Lisette Van Riel to start DoggyWarriors to help rescue dogs
When Lisette Van Riel lost her job at the start of lockdown she decided she wanted to try to make a difference. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced. Heartbroken at the lack of funding and […]
Raising your profile by being an award winning pet business with Kirsty Skeates
Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love this interview with the Queen of […]
How to find your voice in your content with Rikki Sullivan
When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them feel that what we provide is right for them. Words […]
Maintaining a positive mindset in your pet business with Sarah Baxter
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts, Barefoot Coaching. With her experience in the […]
How Becky Baker turned her puppy mum struggles into the K9Nation app
When Becky Baker welcomed Cockapoo Buddy into her home five years ago she admits she didn’t quite know what had hit her. Sleepless nights, toilet training and constantly worrying whether she was doing things right led her to having the ‘puppy blues.’ But she also had a lightbulb moment – if she was feeling like […]
How to create content for your pet business when you’re not a confident writer
When you start a business of your own, writing about what it is that you do or the product you create can be overwhelming. You might worry that you sound bossy, or that you’re boasting, or bigging yourself up too much. Yet we have to consistently create content for the many different communication channels; our […]
What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with radio silence. It can be demoralising, […]
