How to win press coverage from Facebook groups with Jill Foster
Finding case studies for journalists is an ever evolving process. Before social media, reporters would use their physical contacts book – a book filled with phone numbers and details of people who could help with their story. But it’s all changed thanks to platforms like Facebook and Twitter where writers are able to find case […]
Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […]
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media […]
Standing out on social media with your pet business with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws – specialising in treating […]
7 benefits of blogging as a pet business owner
Blogging in your pet business can help you attract clients and build a connection with the ones you already have. With so many different options when it comes to promoting businesses, trying something new can be overwhelming. Blogging takes time. You have to generate ideas, write the blog, make sure it’s optimised and find photos […]
What happens when you take a week off social media
Have you ever thought about what it would be like to go off social media for a week? Are you guilty of checking into Facebook, Twitter or Instagram or all three several times a day, or hour even? I hold my hands up – I’m guilty of this. Last Friday I jetted off to sunny […]
How to stop your pet business being seen as a side hustle
Does your pet business feel like a side hustle? In my Facebook group, I’ve had a number of people post recently saying they haven’t felt their business is taken seriously. Feeling like what you do is more of a ‘hobby’ or ‘little job’ can be crushing. It eats into your self esteem and chips away […]
Five fears about blogging – and how you can overcome them
Is starting a blog for your pet business one of the many things on your to-do list? You know you need to get cracking but there’s so many other things to do, and it’s something that lingers at the bottom of the pile. If this sounds familiar, it’s ok. I’ve been there. In fact I […]
