Taking the fear out of putting up prices with Sally Farrant
How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant – aka The Pricing Queen – talks about what gets in the way of us putting up our prices. She explains […]
How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it came to standing […]
Figuring out Facebook Ads for your pet business with Jo Francis
Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got stuck This week I’m speaking to Facebook Ads expert […]
E mail marketing made simple with Catherine Gladwyn
Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I’m speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners get their heads around e mail […]
Writing a book and how it can boost your pet business with Claire Lawrence
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about canine behaviour. Throwing herself […]
Dominic Hodgson – How handing out flyers built a six figure business
When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack Leader Dog Adventures has a team […]
How to reach 1 million people in a month on Facebook with Sarah Robinson
Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and Jelly’s which is a review website described as ‘Which for Dogs,’ […]
How to ensure your website is PR ready with Kieran Thomas
This week I’m talking to website expert Kieran Thomas about a scenario business owners dream of – going viral. Hundreds, thousands, even millions of people trying to find out about why they do all at the same time and this can totally happen if you’re a petpreneur. Imagine your product or service being mentioned on […]
Dog Photographer Kerry Jordan’s National Dog Photography Day goes viral
When Kerry Jordan registered National Dog Photography Day as an awareness day in 2018, she never imagined it would go viral. As she spends her days capturing pooches, she wanted to create a day where pet parents could post as many of their photos as they liked. What started as a bit of fun and […]
Marie Yates on her social enterprise Canine Perspective CIC
The first time I met Marie she made me cry. In a good way. We were at the Purina Better With Pets forum in Barcelona in June 2018. Marie was one of five organisations invited to speak about their work with the chance to win £75,000 prize. As it was, everyone won which was brilliant. […]