E mail marketing made simple with Catherine Gladwyn
Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I’m speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners get their heads around e mail […]
Writing a book and how it can boost your pet business with Claire Lawrence
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about canine behaviour. Throwing herself […]
Dominic Hodgson – How handing out flyers built a six figure business
When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack Leader Dog Adventures has a team […]
How to reach 1 million people in a month on Facebook with Sarah Robinson
Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and Jelly’s which is a review website described as ‘Which for Dogs,’ […]
How to ensure your website is PR ready with Kieran Thomas
This week I’m talking to website expert Kieran Thomas about a scenario business owners dream of – going viral. Hundreds, thousands, even millions of people trying to find out about why they do all at the same time and this can totally happen if you’re a petpreneur. Imagine your product or service being mentioned on […]
Dog Photographer Kerry Jordan’s National Dog Photography Day goes viral
When Kerry Jordan registered National Dog Photography Day as an awareness day in 2018, she never imagined it would go viral. As she spends her days capturing pooches, she wanted to create a day where pet parents could post as many of their photos as they liked. What started as a bit of fun and […]
Marie Yates on her social enterprise Canine Perspective CIC
The first time I met Marie she made me cry. In a good way. We were at the Purina Better With Pets forum in Barcelona in June 2018. Marie was one of five organisations invited to speak about their work with the chance to win £75,000 prize. As it was, everyone won which was brilliant. […]
Choosing the right clients for your pet business
Have you ever had to deal with a nightmare client? The type of person who just doesn’t get you and what you do. Who questions your decisions, despite you being the expert. Who wants to wring every last bit out of the service you offer so they get their money’s worth? Who is more likely […]
Kate Taylor – from the classroom to a directory for dogs!
Kate Taylor runs the doggy directory, Dotty4Paws.co.uk, a one stop place for everything a dog owner needs. A self confessed Crazy Dog Lady, Kate set up her website four years ago to help connect dog businesses with owners. We first met online in 2017 when I started my pet blog www.thepawpost.co.uk, then in real life […]
How to reach customers for your pet business if they’re not on social media
Social media is such a huge part of our lives now that we assume everyone is on there – but it’s not always the case. During lockdown there has been a rise in demand for pets with charities like the RSPCA, Dogs Trust and smaller rescues like Hope Rescue and Dogs4Rescue reporting more people want […]
