In The Spotlight with Katie Gwilt The Kat Lady
Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist. Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health and several sets of […]
How to get press coverage for your pet business from Crufts
Crufts is happening from March 7th to 10th 2024 and if you’re involved, this is a chance to get some press coverage. If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it. In this podcast episode I’m sharing […]
What it’s like to go on Dragon’s Den with Debbie Greaves from Barking Bags
Debbie Greaves from Barking Bags wowed Sara Davies on Dragon’s Den and secured a £35,000 investment in her dog walking bags. She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being ‘unfashionable’ and ‘not for millennials.’ Debbie hit back, and even suggested the social media guru met […]
How to use Twitter to secure press coverage
Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. But I’ve found pet businesses are somewhat divided when it comes to using Twitter. PLEASE NOTE THIS IS AN OLD POST FROM 2022 and will not reflect how the platform is today. Some absolutely […]
In the spotlight with Karen Rhodes from Luxury Dog Hampers
Would you love to know what it’s like to go from being a successful pet service provider to launching a product business? And having a lightbulb moment while watching TV then turning your idea into a hugely successful brand? Karen Rhodes, founder of Luxury Dog Hampers, did exactly this back in the summer of 2019. […]
How to give awesome radio interviews with Anna Webb
Is getting on the radio one of your goals for your pet business? Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too. Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh. […]
Five ways to make the most of being in a five day challenge
Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside? Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert. You can add to your skillset and experience what it’s like […]
Using your photos to get in the press with Vasi Seidman
Have you ever thought about sending your photos in to a newspaper or magazine? Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too. So if you have a breathtaking image, or a photo that is […]
Get Your Pet Business in the Press in five simple steps
Is getting press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make […]
How Michelle Burgess went from pet blog to award winning pet brand
When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business. That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time […]
